Over half of the American population views videos online, and many are doing so via mobile. According to new research by eMarketer, projected growth will bring US online video viewers to 60% of the general population and 76% of internet users by 2015. Read →
Just under half of the total US population will be using the internet via mobile by 2015, according to the latest estimates by eMarketer. This year 97.3 million Americans (31%) will access the internet via their mobile phone at least once per month in 2011, an increase of nearly 25% from last year. By 2015, this number is expected to reach over 156 million. Read →
According a recent study by Saatchi & Saatchi, 50% of people online between the ages of 18 and 44 play social games daily. Of these, 54% are men and 46% are women, with the men playing more for competition, and the women out of boredom. The study also revealed social gamers attitudes about in-game brand advertising, social challenges, and gaming incentives. Read →
New stats from eMarketer estimate that by the end of 2011, 88.2 million Americans (nearly half the population) will have used an online coupon in the past year. This number is projected to rise to 96.8 million adults by 2013. The data clearly indicates that “digital coupon usage is now firmly a part of the online shopping experience of millions of US consumers.” Read →
A recent Affluence Collaborative survey reveals that wealthy internet users connect with brands on different social networks than the general population, and also connect with brands for different reasons than the general population. Read →
The U.S. is easily in the lead with 152.2 million Facebook users, but Indonesia now comes in 2nd with 35.2 million users, and “more than half of the country’s online population participates on social networking sites” as reported by eMarketer. See the list of top ten countries by number of Facebook members. Read →
A report released this month by eMarketer projects that the number of mobile phone web users in Western Europe (EU-5) will double from 2010 to 2015, reaching 94 million. Over one-third (35%) of mobile phone users will be using the web via mobile by 2015. Read →
The Baby Boomer generation spends more time and money online than any other generation in the US, according to eMarketer. Around 78.2% of Baby Boomers are currently online, and this percentage is expected to stay the same through 2015. Boomers spend more than $2 trillion annually, and a significant amount of their time online is spent shopping and buying. Read →
A report by Deloitte measures the types of media content that US internet users discuss with their friends, family and colleagues. On average between all age groups, TV shows (at 24%) are the media content type most likely to be discussed. Some of this conversation is taking place via social media, and marketers have taken note by experimenting with social campaigns around their programming for TV shows and broadcasts, including SuperBowl XLV and the Academy Awards. A survey from Room 214 and Crimson Hexagon looked at the activity of Twitter and Facebook users globally while watching TV, as reported by eMarketer. Read →
How many people are actually using Twitter in the US? eMarketer takes a stab at providing a real answer to this question – going beyond the basic measures of traffic or number of accounts – with a new report, “Twitter Users: A Vocal Minority.” Twitter may have 200 million users, but in the U.S. this really means just “tens of millions of users” according to eMarketer senior analyst Paul Verna, author of the new report. Read →