MTV’s series “Teen Wolf” has announced the debut its third season on Monday, June 3 by igniting a “social media fan-frenzy” that allowed fans to uncover a Hashtagart Mosaic, produced by Hyperactivate.com, on the show’s Facebook page. Read →
South Korean rapper Psy’s music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15, 2012 and by September 20th it had received the most likes of any online video, according to Guinness World Records. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? Read →
Conversations taking place on social networks are leading viewers to new shows, according to new research by Horowitz Associates. Nearly 1 in 5 (19%) of respondents began watching a TV show after reading about it on a social network or blog. And according to eMarketer, viewers are “no longer content to watch shows passively” and are looking to social networks for recommendations and to share their own opinions. Read →
Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →
Part 6 of our summary of the June 6 #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the event. These tweets are from the case study titled “Twitter on TV: Will Integrating Realtime Content Get Big Ratings?” The speakers were Bravo Digital Media’s Executive Vice President Lisa Hsia and Wiredset and Trendrr CEO and Founder Mark Ghuneim. Read →
New data from Nielsen reveals that games are the most popular category for mobile content (both apps and paid content). A whopping 93% of those who downloaded apps in the last 30 days are willing to pay for games, while only 76% are willing to pay for news. Read →
In March, GetGlue.com partnered with Entertainment Weekly to award EW-branded stickers when they checked in any items on that week’s EW Must List of editor’s picks. According to EW.com director of business operations Seth Silverstein, the brand’s “Must List” sticker has been unlocked over 60,000 times, with a total estimated impression count well into the millions. Read →
PR pro Helena Bouchez recently scored discounted tickets to a Trenton Devils hockey game through Groupon. She followed up with the EHCL hockey team‘s director of Ticket Sales, John Fierko, and reports on the results of the Groupon promotion in an article for Marketing Profs. The bottom line? Fierko credits the Groupon offer of $14 for [...] Read →
Bravo recently launched @BravoTV, a browser-based dashboard offering fans who use Twitter an enhanced environment for discussing the channel’s shows. It was created in collaboration with Twitter executives, who provided insight and feedback. As described by PaidContent.org, visitors to @BravoTV can join topics of conversation by clicking on an assortment of colored talk-bubble icons surrounding a [...] Read →
TWTRCON SF 2010 will be a one-day total immersion in the case studies, the practical skills and the tools that companies need to stay at the cutting edge of the real-time web. We’ve added a lot of beefy content for the November 18 event (download a PDF of the full agenda here), but the heart [...] Read →
