Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →
Part 6 of our summary of the June 6 #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the event. These tweets are from the case study titled “Twitter on TV: Will Integrating Realtime Content Get Big Ratings?” The speakers were Bravo Digital Media’s Executive Vice President Lisa Hsia and Wiredset and Trendrr CEO and Founder Mark Ghuneim. Read →
New data from Nielsen reveals that games are the most popular category for mobile content (both apps and paid content). A whopping 93% of those who downloaded apps in the last 30 days are willing to pay for games, while only 76% are willing to pay for news. Read →
In March, GetGlue.com partnered with Entertainment Weekly to award EW-branded stickers when they checked in any items on that week’s EW Must List of editor’s picks. According to EW.com director of business operations Seth Silverstein, the brand’s “Must List” sticker has been unlocked over 60,000 times, with a total estimated impression count well into the millions. Read →
PR pro Helena Bouchez recently scored discounted tickets to a Trenton Devils hockey game through Groupon. She followed up with the EHCL hockey team‘s director of Ticket Sales, John Fierko, and reports on the results of the Groupon promotion in an article for Marketing Profs. The bottom line? Fierko credits the Groupon offer of $14 for [...] Read →
Bravo recently launched @BravoTV, a browser-based dashboard offering fans who use Twitter an enhanced environment for discussing the channel’s shows. It was created in collaboration with Twitter executives, who provided insight and feedback. As described by PaidContent.org, visitors to @BravoTV can join topics of conversation by clicking on an assortment of colored talk-bubble icons surrounding a [...] Read →
TWTRCON SF 2010 will be a one-day total immersion in the case studies, the practical skills and the tools that companies need to stay at the cutting edge of the real-time web. We’ve added a lot of beefy content for the November 18 event (download a PDF of the full agenda here), but the heart [...] Read →
Research firm Ipsos OTX MediaCT polled more than 24,000 moviegoers to gauge their media consumption habits at the recent TheGrill conference held September 20th and 21st. About half of the respondents said they get movie recommendations from friends and family, and 16% mention co-workers as their movie review go-to sources. According to the research, face-to-face [...] Read →
Two researchers at HP Labs, Sitaram Asur and Bernardo Huberman, have discovered that you can accurately use Twitter mentions to predict how well a movie will perform in its first release weekend. Asur and Huberman monitored movie mentions in 2.9 million tweets from 1.2 million users over three months for 24 movies. They then built a computer model, [...] Read →
All it took for Conan O’Brien to virtually sell out his upcoming nationwide comedy tour was a couple of Tweets. His team sent out Tweets about the tour to his more than 600,000 Twitter followers, telling them he was headed to their town and directing them to TeamCoco.com, which listed the venues and tour dates. According [...] Read →