The Pew Research Center’s Internet & American Life Project has released the first-ever report that exclusively examines Twitter users. The results in this report are based on data from telephone interviews of U.S. adults conducted from November 3-24, 2010. According to the report, 8% of American adult internet users are Twitter users, and 2% say [...] Read →
Edison Research has released a report, “Twitter Usage in America: 2010,” based on a telephone survey (via landline and mobile phone) of 1,753 Americans was conducted in February 2010. eMarketer has added some additional analysis to highlight some key findings: Twitter users were significantly more likely than members of other social networks to friend or follow [...] Read →
A recent research report by eMarketer and Morpace found that a Facebook friend referral makes two-thirds of US Facebook users more likely to purchase a product or visit a retailer. Fan pages are used by 41% of US Facebook users to display their favorite products. 37% of people joined a fan page due to coupons and discounts. [...] Read →
More details from the September 2009 Pew Internet & American Life Project survey show that 33% of online adults ages 18 to 29 use a status update service, a significant difference from the research firm’s previous poll on the subject. This means young adults were more likely to tweet than users ages 30 to 49, who had [...] Read →