A recent comScore study analyzed the use of social networks and blogs via mobile among EU smartphone users. Averaged over three months ending in October 2011, over 45% of EU smartphone users accessed a social networking site or blog. Read →
Social networking is close to saturation in Europe, where nearly 93% of the population is using social networking sites in October 2011. The vast majority – 68% – of the population uses Facebook for part or all of their social networking. Facebook’s dominance holds strong through the 5 leading European Union markets of France, Germany, Italy, Spain and UK. Read →
Facebook is slowly conquering Europe. While local social networks (many of them looking suspiciously like Facebook) have been quite successful in many European countries, one by one they are falling to Facebook’s international appeal and updated offerings. Read →
A recent report from comScore measured social networking visitation and engagement around the world, by region. Asia Pacific saw the largest percent of worldwide visitors to social networking sites – 32.5% – and Europe had the highest engagement, responsible for 38% of all social networking minutes. Read →
An April 2011 study by comScore reveals that European women spend more time on social networks than men do – a finding that remains consistent across all age groups. Young European women ages 15-24 spend the most time on social networks, logging 8.4 hours per month. Read →
Recent data from comScore shows that LinkedIn use has increased across the globe from March 2010 to March 2011. The social networking site for business professionals has grown 65% worldwide, from 48 million users in March 2010 to 79 million in March 2011. Read →
A report released this month by eMarketer projects that the number of mobile phone web users in Western Europe (EU-5) will double from 2010 to 2015, reaching 94 million. Over one-third (35%) of mobile phone users will be using the web via mobile by 2015. Read →
In a comScore study on mobile usage and behaviors, 21% of U.S. users reported using their device to access social networking sites, compared to 17% of Japanese users and 15% of Europeans. Japanese mobile users were most “connected,” with 75% using connected media (browsed, accessed applications or downloaded content) in June, compared to 44% in the [...] Read →
New research from Forrester indicates that while participation in social network services is on the rise, actual content creation is lagging behind. In the past year, their research shows no measurable growth in the Creators category (those who publish a blog, update Web pages, upload user-generated video, or write and post content), while in the [...] Read →
Paris-based monitoring company Semiocast has released the results of an analysis of 2.9 million messages gathered over a period of 24 hours, on June 22nd, 2010. Statistics were obtained by processing user-declared locations with Semiocast’s semantic multilingual tools, as very few tweets are actually geotagged (0.6% compared to 0.5% three months ago). According to the Semiocast [...] Read →