We recently wrote about Fanrank, a Facebook app designed to reward fans for influencing their peers. Last week saw the formal launch of FanFueled, another company designed to reward fans for sharing information with their peer group, but with a transaction-based twist. Read →
Part 3 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “Show Me the Money (Part 1): The Value of Being Liked,” presented by Tamara Mendelsohn, Director of Marketing, Eventbrite. Read →
Eventbrite, a company that powers online ticket sales, has released a report based on an in-house analysis of social sharing activity, and how it ties back to ticket purchases. Their analysis shows that sharing drives commerce. Over the past 12 weeks, one “share” on Facebook results in $2.52 in revenue for the company, a “share” on [...] Read →
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