Part 9 of our summary of the June 6 #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the event. These tweets capture key points from the Realtime Tools session titled “Managing the Social Business,” with #RLTM NY sponsor ExactTarget’s Senior Vice President and General Manager, Social Media Lab Jesse Engle.
A new study by Exact Target/CoTweet finds the frequency of email, Facebook and Twitter use among US smartphone owners to be significantly higher than among those without a smartphone. 45% of smartphone owners check their email “constantly” during the day, vs. only 28% of non-smartphone owners. 23% of smartphone owners check Facebook “constantly” vs. only 12% of non-smartphone owners Read →
A recent study by ExactTarget and CoTweet reveals why Facebook and Twitter users “unlike” or “unfollow” brands, and how the expectations around brand communications differ between the two social media platforms. Marketing Profs reported the results, and below we’ve laid out a comparison of how Facebook and Twitter users engage with brands. 55% of Facebook [...] Read →
// UPDATE / CORRECTION: Embarrassingly, we inverted the results from a key chart in the report in our original post. The original headline read “49% of Facebook Fans More Likely to Buy” — that is actually the percentage of respondents who disagree with that statement. We have corrected the data in this post, and we [...] Read →
Email marketing services provider ExactTarget has released a report titled “Twitter X Factors,” the fourth report in their “Subscriber, Fans and Followers” research series, which is based on quantitative and qualitative research conducted March – April 2010 across a panel of 1,506 U.S. consumers. The Twitter report looks at why consumers use Twitter, and what makes [...] Read →
|
