Here’s your quick weekly summary of all the latest social media news, including changes and new features for Facebook, Google+, and Twitter alternative App.net: Read →
Click-through rates for ads on Facebook’s mobile newsfeed are surpassing those for similar ads on Twitter. Why are Facebook’s mobile ads working so well? Also check out the latest social networking stats on the #RLTM Scoreboard. Read →
Marketers are buying Facebook ads primarily to build awareness and sentiment – not to increase fans or “likes,” according to a new survey by Ad Age and Citigroup. Read about marketers primary goals for Facebook advertising, then check out this week’s #RLTM Scoreboard. Read →
Facebook mobile ads have higher click-through rates than desktop ads, according to early research from SocialCode. Then look at this week’s #RLTM Scoreboard for the latest social networking stats. Read →
A recent study by TBG Digital examined ad impressions from 10 different brands on both Facebook and Twitter in Q1 of 2012. The results? Twitter ads are attracting higher CPMs than other social networks. Read →
