Target just teamed with Facebook to launch Cartwheel, a new digital savings program. Beginning on Wednesday, Target is offering 700 new deals “with a social twist” — every time a user claims a deal, an automatic post is generated in their Newsfeed on Facebook. Consumers can find and share deals with friends on the social network, as well as redeem offers in store. Read →
Cape Town Tourism placed a clever spin on the Facebook game – and contest – with the MyCapeTownHoliday.com competition, launched back in September 2012. The campaign invited people to ‘send their Facebook profile on holiday’ at Cape Town, and thousands chose to play by using an innovative Facebook app, cited by Cape Town Tourism as a “world’s first.” Read →
Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. The brand asked for entries from Oct. 8th through Nov. 16th, and has narrowed it down to five finalists. Two of these five ads will run during the SuperBowl – one chosen by the brand, one chosen by the public. Read →
Unilever is partnering with Facebook through the not-for-profit WaterWorks, which aims to provide safe drinking water to 500 million people by 2020. The campaign is part of Unilever’s Sustainable Living Plan (launched in late 2010), but this latest effort looks to Facebook’s huge worldwide user base for help. Read →
John Deere recently launched a new Facebook campaign that goes well beyond simply getting consumers to “like” their brand page. Using a special Facebook feature for brands, the campaign seeks to determine which John Deere products fans “want” or “own” — and then encourages them to share that information through the social network. The “Deere Season” Facebook app is designed to engage fans, to (hopefully) drive sales at local dealers, and possibly provide customer relationship management (CRM) and product development benefits. Read →
Retailers are doing everything in their power to increase traffic for Black Friday and Cyber Monday, and many are using social to reach and engage potential shoppers. Customers are turning to Facebook, Twitter and Foursquare to find the best holiday deals, where retailers are offering exclusive deals, interactive quizzes and savings coupons. Retailers are already starting to see their efforts pay off – especially online – as comScore reports holiday retail e-commerce is up 14% from this time last year. Read →
New Facebook shopping app Stucck helps consumers tap into their trusted network of friends and family on Facebook to make purchase decisions. Rather than relying on paid advertising or online reviews from strangers, Stucck users can post a neat side-by-side comparison of two products, and watch in realtime as their social network weighs in Read →
Harley-Davidson is launching a new Facebook app, called “Fan Machine,” that allows fans to submit advertising ideas directly to the company via Facebook. The goal is to provide an outlet for the brand’s “passionate” fans, and also to connect with younger audiences – the company’s average Facebook fan is between 18 and 34. Read →
Many car manufacturers offer potential consumers the ability to build or customize a vehicle on their website. GMC and Buick are taking this a step further and incorporating social media into the process, allowing consumers to share their virtual vehicle with Facebook friends, and see the response via comments and ‘likes.’ Read →
Check out “Mini Maps” – an advergame using social networking and Google Maps – just created by Mini France. A Facebook app that allows you to customise a virtual MINI, and then challenge your Facebook friends to time trials around the world using a Google Maps ‘mash-up.’ Read →
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