This week at CES the results of a six-month partnership between Mercedes-Benz and Facebook will be revealed: cars with built-in Facebook via an in-vehicle telematics system. The social network’s features will be modified to make accessing Facebook no less distracting than the average GPS/navigation system, and will make it easier for drivers to find friends and businesses nearby. Read →
There are several companies competing to be the leader in measuring influence, and many agencies and brands trying to figure out how useful those metrics are, and how to best incorporate them into their targeting and their campaigns. But what if, instead of measuring the influence of strangers and then trying to convert them into fans, you could do something even more effective: get people who are already fans, and give them the tools to become more influential.
That’s the idea behind Fanrank, a new Facebook app that rewards brands for spreading the word about your brand on Twitter and on Facebook. Read →
Many people hate change–but some people see change as an opportunity. What we wanted to know is: what do the slew of changes announced by Facebook mean for brands?
The short answer: noone knows for sure. Yet. But there are some clues. Read →
Less than a week after launch, The Sims Social already has 4.6 million people playing daily, and is the fastest-growing social game online. Check out the impressive growth statistics from this newcomer on the Facebook social gaming scene. Read →
Back in January Procter & Gamble Co.’s Secret deodorant launched a new campaign on Facebook, called “Mean Stinks,” meant to combat bullying and to bring attention to the brand. Last month, the campaign expanded to include a publicity tie-in with Amber Riley of “Glee” and an iAd campaign, and has seen impressive results through engagement and brand sales. Read →
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