With Valentine’s Day only one day away, check out some creative ways that brands are engaging with consumers around the holiday: Read →
If you buy a pair of socks from Betabrand and then lose one of those socks (within a year), the clothing company will replace the missing sock at no charge – provided you upload a funny photo to the Betabrand site and Facebook. The campaign – or “sock insurance” as the brand calls it – is a brilliant way to interact with consumers on Facebook, and a great customer service effort. Read →
Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. In what Cape Town Tourism titles a “world’s first,” the innovative app “is a creative user experience that utilizes the latest technology and Facebook’s immense global reach” to raise awareness of the city as a travel destination. Users can send their Facebook profile on a holiday to Cape Town – and earn the chance to win a trip to the city in real life. Read →
To celebrate reaching 2 million “likes” on Facebook, AT&T started singing to their Facebook fans. The brand’s “House Band” created a series of realtime, personalized songs in response to fan submissions, and posted them to Facebook and YouTube throughout May 21 and 22. Read →
American Eagle’s latest campaign for its aerie label is a great example of using mobile to drive traffic to the brand’s social presence. To celebrate reaching 1 million “likes” on Facebook, aerie sent an SMS message with a free shipping offer to encourage even more customers to become fans of the brand on Facebook and to shop on the mobile site. Read →
How are companies using Facebook for Mother’s Day marketing strategies? Zales and 1-800-Flowers.com both consider the social network integral to their Mother’s Day advertising, though each brand uses Facebook in a very different way. Read →
IKEA is introducing a new campaign via Facebook that encourages fans to bring themselves and their Facebook friends to store locations for a “freebies-and-discounts event” on January 14. The “Bring Your Own Friend” event offers fans the chance to enjoy in-store complimentary meals, reduced prices and the chance to win a shopping spree. Read →
Fun social media story for the day: how did a tiny Swiss village become a Facebook sensation with nearly 10,000 fans? Read →
A new social media campaign by Walgreens allows the brand’s social ‘fans’ to help provide more than $6 million in flu shot vouchers (about 200,000 vouchers total). The campaign will run on both Facebook and Foursquare, where fans can help donate free flu shot vouchers to their choice out of five national charities. Read →
Back in January Procter & Gamble Co.’s Secret deodorant launched a new campaign on Facebook, called “Mean Stinks,” meant to combat bullying and to bring attention to the brand. Last month, the campaign expanded to include a publicity tie-in with Amber Riley of “Glee” and an iAd campaign, and has seen impressive results through engagement and brand sales. Read →
