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250 Million People Engage With Facebook on External Sites Monthly

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Facebook has updated its official statistics page with new numbers that show big increases in users engaging on external sites.  First, the latest on-site stats–these have not changed from the last time the site updated this page in October.  Facebook now claims: Read →

The Future of Site Registration and Lead Generation Programs

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Google Friend Connect, Facebook Connect and MySpaceID all offer ways for publishers to incorporate third-party logins and networking features on their site.  The downside, of course, is that publishers lose some control over all of the data that they get when visitors register with them directly.  But the upside for users – and for sites [...] Read →

Sunday In the Sandbox with Facebook Connect

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Having been told by Tonia that I would have to provide useful content for this site, rather than just pronouncing from on high, I spent the Sabbath playing around with Facebook Connect (website | Tonia’s post,) to see whether I could extract something useful from it.  Read →

Imagine the Potential: How Can You Friend Your Customers with Facebook Connect?

Razorfish, the large interactive agency owned by Microsoft (but operated independently) has released an interesting slide deck in which they imagine the potential of Facebook Connect to power recommendation engines on ecommerce sites such as Amazon or iTune by tapping into your Facebook profile or looking at what your friends like.  They also look at [...] Read →

Facebook Connect: The Social Graph Becomes More Social

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This was the week that saw the official launch of Facebook Connect and Google’s Friend Connect.  To get caught up, read the Economist’s story about Facebook Connect, or get the Wall Street Journal’s take (subscription required). A lot of the buzz around these new services focus on their ability to connect your friends to products, [...] Read →

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