Motel 6′s new Ultimate Bucket List Contest engages fans – on Facebook and Pinterest – with the opportunity to win a trip to one of three U.S. landmarks. Read →
Hawaiian Tropic will use a Facebook contest to find the face of its newest advertising campaign. Now that the brand has retired its ‘Miss Hawaiian Tropic’ bikini contest, it’s using social media to search for the “woman who best embodies everything Hawaiian Tropic now stands for — beauty, confidence, style, enjoying the sun and keeping skin healthy.” Read →
Cape Town Tourism placed a clever spin on the Facebook game – and contest – with the MyCapeTownHoliday.com competition, launched back in September 2012. The campaign invited people to ‘send their Facebook profile on holiday’ at Cape Town, and thousands chose to play by using an innovative Facebook app, cited by Cape Town Tourism as a “world’s first.” Read →
The Intuit marketing team recently proved the power of social media in a campaign that combined mobile training and a social contest. Intuit – a global provider of financial software – is active on social media, and began this campaign looking to grow its Facebook audience and improve the brand’s online reputation. Read →
Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. The brand asked for entries from Oct. 8th through Nov. 16th, and has narrowed it down to five finalists. Two of these five ads will run during the SuperBowl – one chosen by the brand, one chosen by the public. Read →
Truvia – a sugar alternative – is seeing solid results from a social media campaign asking fans to help direct the company’s expansion efforts. The campaign, entitled “Turning the Town Truvia,” asks the brand’s Facebook fans where they’d like to see Truvia – and participating fans are entered for chance to win $5,000. Read →
Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. In what Cape Town Tourism titles a “world’s first,” the innovative app “is a creative user experience that utilizes the latest technology and Facebook’s immense global reach” to raise awareness of the city as a travel destination. Users can send their Facebook profile on a holiday to Cape Town – and earn the chance to win a trip to the city in real life. Read →
Lexus is using social media to link the new “Unleash the LFA” campaign – promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. Lexus hopes that the contest will drive attention not only to the LFA model, but also to the brand’s Golden Opportunity Sales Event in August, where customers can find more “obtainable” luxury vehicles. Read →
Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. Launching on Friday, July 20th, “Do Us A Flavor” will be the largest promotion in Lay’s 75-year history. Read →
What defines “success” in terms of a Facebook contest? For eco-friendly shower head company Oxygenics, building the brand’s Facebook fan base from 117 to 8, 281 (and still going) in less than three months sounds pretty good. So, how did Oxygenics drive traffic to the contest and get potential consumers excited enough to engage with the brand’s Facebook page? Read →
