Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* Simply Measured observes that “social is a core component” of the ice cream brand’s marketing and that “with a seamless flow between their website and all their social channels, this isn’t just something [...] Read →
One-third of Facebook users are spending less time on the website than six months ago, according to a new poll from Reuters/Ipsos. But comScore – based on data to be published next week – claims that “time spent per user is actually up a few percent in that period.” The two sources also have different statistics regarding the effectiveness of Facebook ads. Who’s right? Read →
Harley-Davidson is launching a new Facebook app, called “Fan Machine,” that allows fans to submit advertising ideas directly to the company via Facebook. The goal is to provide an outlet for the brand’s “passionate” fans, and also to connect with younger audiences – the company’s average Facebook fan is between 18 and 34. Read →
Back in January Procter & Gamble Co.’s Secret deodorant launched a new campaign on Facebook, called “Mean Stinks,” meant to combat bullying and to bring attention to the brand. Last month, the campaign expanded to include a publicity tie-in with Amber Riley of “Glee” and an iAd campaign, and has seen impressive results through engagement and brand sales. Read →
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