There’s no question that Virgin America has embraced technology and social media. Referred to as a “snazzy airline” by Mashable, it has a plane named by hashtag (#nerdbird), was the first airline to offer free Wi-Fi fleetwide and outlets near every seat, and has run promotions using social media platforms as diverse as Twitter, Foursquare, Loopt, Groupon and Klout. Read →
A new social media campaign by Walgreens allows the brand’s social ‘fans’ to help provide more than $6 million in flu shot vouchers (about 200,000 vouchers total). The campaign will run on both Facebook and Foursquare, where fans can help donate free flu shot vouchers to their choice out of five national charities. Read →
KFC, the fried chicken restaurant franchise founded by Colonel Sanders, has fully embraced social media activity. And it’s paying big dividends. A study by Ogilvy found that consumers who were exposed exclusively to social media ads for KFC were seven times more likely to spend more than the average consumer. Read →
Domino’s Pizza recently experimented with soliciting and posting customer feedback in the most public of spaces: a giant billboard in Times Square, NYC. Check out the results of this transparent and bold digital marketing campaign. Read →
One year ago, CNET hired Nathan Bransford as social media manager to revitalize the brand’s social media efforts. The result of his one-man endeavor? A 6X increase in audience on Twitter and Facebook. CNET increased its Facebook likes from 69,000 to 428,000 (up 520%), while its Twitter followers grew from 24,000 to 105,000 (a 338% gain). Here’s how he did it. Read →
A new survey by market research firm Corporate Insight reveals that Twitter is ahead of Facebook in the financial services sector, and is “the most popular third-party network employed by financial services companies.” Ten months ago, Twitter was used by 57% of the 85 companies surveyed; as of two weeks ago, this number rose to just over two-thirds. Read →
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