USA Network is moving a step further into its social media efforts, by integrating an already popular feature – the Character Chatter platform – with Facebook. This new social media feature premiered with a live chat featuring Callie Thorne, star of Necessary Roughness, during that show’s season finale Wednesday night. Read →
Many car manufacturers offer potential consumers the ability to build or customize a vehicle on their website. GMC and Buick are taking this a step further and incorporating social media into the process, allowing consumers to share their virtual vehicle with Facebook friends, and see the response via comments and ‘likes.’ Read →
Part 11 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “From User to Customer: How Good Design Creates Engagement” presented by Oliver Hurst-Hiller, CTO & EVP Product at DonorsChoose.org, who describes how DonorsChoose.org’s Facebook integration drove $100M in donations. Read →
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