A Facebook brand post will get one-third of its reach within the first 10 minutes after publication, and will get half of its reach within 30 minutes, according to recently updated data by SocialBakers. An analysis of a select group of brand posts on October 31st looks at how quickly reach drops off following the first ten minutes after publication. Read →
It’s that time of year, and we couldn’t help looking back to see what our most popular #RLTM posts were in 2011. Check them out here… Read →
IKEA is introducing a new campaign via Facebook that encourages fans to bring themselves and their Facebook friends to store locations for a “freebies-and-discounts event” on January 14. The “Bring Your Own Friend” event offers fans the chance to enjoy in-store complimentary meals, reduced prices and the chance to win a shopping spree. Read →
McDonald’s McRib – a boneless pork barbecue sandwich – is back for another limited-time offer, and the new Facebook game “The Quest for the Golden McRib” is meant to drum up buzz about this returning product with an “enthusiastic following.” The McRib is back nationwide until November 14. According to Rick Wion, McDonald’s director of social media, “McDonald’s has used gaming as part of campaigns for a few years now and we always see lots of positive feedback and strong engagement from our customers.” Read →
Dunkin’ Donuts just launched a new promotion giving their Facebook fans a chance to become the “President of Dunkin’ Nation.” Customers compete by checking in on Foursquare or Facebook Places, and a new “President” will be named each week until September 23. To be eligible, participants must “like” Dunkin’ Donuts Facebook page, and then register their Foursquare or Facebook Places account there. Read →
Smirnoff just launched a new Facebook campaign, the Smirnoff Nightlife Exchange Project, which will also help Madonna pick a dancer for her next tour. Facebook fans of the vodka brand can share their nightlife experiences via the social networking site, and the promotion will culminate in 50 parties – taking place simultaneously – on November 12. Read →
Back in January Procter & Gamble Co.’s Secret deodorant launched a new campaign on Facebook, called “Mean Stinks,” meant to combat bullying and to bring attention to the brand. Last month, the campaign expanded to include a publicity tie-in with Amber Riley of “Glee” and an iAd campaign, and has seen impressive results through engagement and brand sales. Read →
Levi’s “Go Forth” campaign is teaming up with Facebook, and hoping to encourage the brand’s over 6 million fans to support Water.org, a nonprofit that supplies clean water to populations in developing countries. Read →
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