People want to be found. Among the key findings from this year’s just-released TNS annual Mobile Life study, which explores mobile use among 48,000 people in 58 countries: the majority of people around the world now recognize the value of sharing their location to benefit from a range of services. Access to location-based services is the mobile feature projected to grow the most on a global basis: 62% of those who don’t yet use the location-based services want them. Read →
Over the next six months, Dunkin’ Donuts will be integrated into an online game for the first time, as the company tries to raise its profile while moving into new geographic areas. The company’s coffee and pastries will be featured in the Sims Social Facebook game, along with just a few other brands and products. Read →
Dunkin’ Donuts just launched a new promotion giving their Facebook fans a chance to become the “President of Dunkin’ Nation.” Customers compete by checking in on Foursquare or Facebook Places, and a new “President” will be named each week until September 23. To be eligible, participants must “like” Dunkin’ Donuts Facebook page, and then register their Foursquare or Facebook Places account there. Read →
Youth marketing agency Dubit recently released a study of geolocation awareness and use among UK teens. Just over half (52%) of teens 11-to-18 in the U.K. are aware of geolocation services Foursquare, Facebook Places, Gowalla and SCNVGR. Of those who are aware, the majority (58%) “didn’t see any value” in using these services. Read →
Digital marketing agency White Horse conducted a survey of 437 US smartphone users (14 and older) from February 16-23, 2011 and concludes that usage of location-based services has not yet reached the “tipping point.” The chief barriers? Privacy fears and lack of clear benefits. Read →
Got time to spare before your Virgin America flight? Waiting just got a little more fun if you’re at San Francisco’s brand new Terminal 2, where Virgin America is randomly awarding prizes for check ins on Foursquare and Facebook Places. The campaign began yesterday with the opening of Terminal 2, and features 5 new badges for check ins, prizes, and surprises throughout the terminal. Read →
New York City-based Corcoran Group is using location-based applications to build relationships and show off its neighborhood expertise to its real estate clients. On Foursquare, the company has left almost 1,000 tips around New York City, and it has similar initiatives on Gowalla and Foodspotting. Corcoran Director of Interactive Marketing Matthew Shadbolt explains. Read →
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