Social media was the driving force behind Krispy Kreme’s launch in India this past Saturday. The doughnut chain worked to drive up likes on Facebook, handing out free boxes of doughnuts at malls and schools and announcing special deals on the social platform. Read →
Renault Mexico recently ran a digital campaign – for the debut of the brand’s new model, the Stepway 2012 – targeting younger consumers in Mexico City who were interested in buying their first car. The initiative centered around a contest located on the brand’s Facebook page, meant to engage potential consumers and generate leads with the contact information they provided. The campaign resulted in an impressive amount of unique visitors to branded content online, and a significant number of qualified leads. Read →
Swinging for the fences, a recent one-day promotion boosted Louisville Slugger’s Facebook likes by 143%, its Twitter followers by 161% and its Facebook “talking about this” number by 834%. Read →
‘Tis the season of online shopping, and American Express is encouraging cardholders to do their shopping online by giving away $20 million in “surprise” gifts. The program – called the Gift Chain – gives cardmembers a surprise reward each time they spend at least $25 at a participating online retailer, and many of these unexpected ‘gifts’ can be shared with up to three Facebook friends. Read →
Smirnoff just launched a new Facebook campaign, the Smirnoff Nightlife Exchange Project, which will also help Madonna pick a dancer for her next tour. Facebook fans of the vodka brand can share their nightlife experiences via the social networking site, and the promotion will culminate in 50 parties – taking place simultaneously – on November 12. Read →
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