Social media has leveled the playing field for marketers at businesses of all size to connect directly with customers. And small, local businesses are seeing the benefits. According to Dan Levy, Director of Small Business at Facebook, there are now more than 2 billion connections between local businesses and people on the platform. The scale of the network that local businesses have built is astounding. Read →
A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. And both the BBC and NBC also had strong Olympic mobile showings: one-third of BBC web visits and one-tenth of video streams were from mobile, while 16% of NBC web users and 45% of NBC video requests came from mobile (PaidContent).
The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. Read →
Brand advocates — people who share content that results in a new person engaging with a campaign — generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. The data is based on an analysis of 10,000 social marketing campaigns that ran on Facebook over the past 9 months. Wildfire looked at the top performing 10%, belonging to just under 700 brands, to identify 6 key strategies that top-performing brands use to achieve higher levels of fan engagement. Read →
Regular social media use can stave off depression among older users. According to a study by by Shelia Cotton, a sociologist at the University of Alabama, Internet and social media users over the age of 50 may reduce their chances of suffering from depression by one-third compared to those who do not participate in social media. Read →
Out of those Americans who use both Facebook mobile and traditional Facebook.com, the greater share of their time is now being spent on Facebook’s mobile site and apps (441 minutes per month) vs. time spent on the traditional website (391 minutes per month), according to a new report from comScore. Read →
Gatwick Airport has been using Twitter to keep passengers informed with realtime updates during disruptive weather and flight delays, as well as updates on everyday airport activity. This week, the airport’s Twitter account, @gatwick_airport, became the first UK airport to be recognized by Twitter as a verified account, receiving, as a spokesperson put it, “Twitter’s ‘blue tick’ of authority.” Read →