Tag Archives: Facebook

Social Media News Ticker: Instagram Launches Bolt, Foursquare Debuts New Logo, Facebook Drops Gifts

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, LinkedIn, Instagram and Foursquare:
Facebook Messenger

Facebook

  • Facebook forces users worldwide to download Messenger for mobile chat – Facebook is no longer allowing messaging in its main iPhone and Android apps; now users worldwide must download its standalone Messenger app. Mobile web, iPad, feature phone, Windows Phone, Paper, and desktop users can still message in their main Facebook apps or sites like before. (TechCrunch)
  • Facebook gives up on Gifts – Facebook is shutting down the remainder of its Gifts service, which allowed users to send digital gift cards to friends; the shutdown is effective August 12th (re/code)
  • Bet you didn’t notice this tiny but revealing Facebook design change – the globe notification icon at the top of Facebook’s navigation bar now looks different depending on where users are logging in; Americans see North and South America, while users in Asia, Africa and Europe see an icon of the Eastern Hemisphere (Quartz)

Twitter

  •  Twitter testing easier-to-use hashtags – Twitter is testing a feature that will better organize hashtags; it adds an expanded label to some hashtag searches, giving the hashtags “a sense of legitimacy and order as related to a certain event or subject” (The Wall Street Journal)
  • Twitter acquires password startup Mitro – Twitter acquired small password security startup Mitro, with plans to keep the team but not the product; Mitro’s product will live on as an open source project (TechCrunch)
  • Twitter joins the deep learning party – Twitter acquired MadBits, a New York startup using “deep learning” to help computers “understand” images, an approach to artificial intelligence (re/code)

LinkedIn

Instagram

  •  Instagram launches one-touch photo and video messaging app Bolt outside the US – last week Instagram officially released its Snapchat competitor, standalone app Bolt, but only in Singapore, South Africa and New Zealand; the app is designed for lightning-fast, ephemeral one-to-one video and photo messaging” and came into the public eye after banner ads for the product were accidentally leaked on Instagram (TechCrunch)

new Foursquare logo

Foursquare

Any social media updates that we missed? Let us know in the comments below.

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Customer Satisfaction: Social Media Websites Rank Among The Worst

How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Overall, e-business websites have seen a 2.9% increase in customer satisfaction since 2013, reaching 73.4 on ACSI’s 100-point scale.

Social Media

The bad news: social media websites rank among the worst-performing companies researched by the ACSI.

However, there’s also good news: they have improved since 2013. Climbing 4.4% to 71, social media outlets are now the fourth lowest-scoring category in the ACSI; consumers are even less satisfied by airlines, subscription TV, and internet service providers.ACSI 1

Facebook and LinkedIn generated higher satisfaction this year, but according to their own users, these platforms are still worst in the industry. However, both platforms generated an 8% increase in user satisfaction, reaching an ACSI score of 67 – LinkedIn’s highest score to date. Twitter reached a record high as well, up 6% reaching a score of 69.

Pinterest has emerged as the new favorite social network for consumers, increasing 6% to an ACSI score of 76. Improved features and search capabilities have launched the site to the top of the social media category for the very first time.

After leading the category for four consecutive years, Wikipedia is the only major site to experience a decrease in user satisfaction, falling 5% for a score of 74 (and now ranking below Pinterest). Though struggling to maintain active contributors, Wikipedia remains as the world’s sixth most-visited website, and continues to overpower most of the industry.

YouTube has increased 3% to 73, matching the average of  the “all other” social media category, which includes Instagram, Reddit, and Tumblr. Google+ has remained the same at 71.

Privacy concerns and an abundance of advertisements are responsible for low user satisfaction in social media, according to ACSI.

Search Engines and Portals

Customer satisfaction with search engines and portals increased 5.3%, reaching a score of 80 – largely because of the world’s most popular search engine, Google, which generated an 8% increase and an ACSI score of 83.

ACIS2User satisfaction for other search engines and portals fall far below Google, however. Large competitors have seen their numbers fall – Bing has fallen 4% to 73, tying MSN (who fell 1%), while Yahoo! dropped 7% to 71 – its lowest score, and third consecutive year of decline. AOL remains in last place declining 1% to 70.

With Google as the leader, search engines have proven to give customers a better overall experience than any other e-business category. Because search engine freshness of content is much better than newspaper websites and social media networks, ads are more tolerated on search engines, according to ACIS.

 

News and Opinion Websites

User satisfaction with news and opinion websites has increased 1.4% to 74 – led by sources outside of mainstream media. Larger media organizations have registered declines in reader satisfaction, while the total score of smaller internet news sources (including BBC and NPR) has jumped 7% to 77.

For the first time in five years, FOXNews.com readers are not the most satisfied, as the site has fallen 7%, for a score of 76.

USATODAY.com has generated a 4% gain, reaching 76 – tying FOXNEWS.com for the very first time. ABCNEWS.com has fallen to 74, followed by NYTimes.com (73). CNN.com has fallen by 4%, tying TheHuffingtonpost.com at the bottom with 70.

Are you surprised by consumers’ lack of satisfaction with social media websites?

The ACSI E-Business Report (2014) is based off interviews with 6,259 customers of these three categories, chosen and contacted randomly between May 6 and May 29, 2014.

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Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine:

Facebook Mentions app

Facebook

Twitter

Foursquare

Tumblr

YouTube

Any social media updates that we missed? Let us know in the comments below.

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Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 195 million blogs via Tumblr
Instagram: 200 million monthly active users via Instagram
Vine: 40 million registered users via Vine
Tagged: 11 million unique monthly users via Tagged
Foursquare: 50 million users via Foursquare
Pinterest: 70 million users via The Next Web
Reddit: 114 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Global Ad Spending on Facebook Increases Over 50%

Facebook advertising is flourishing according to new data from Kenshoo; quarterly spend on Facebook advertising increased 51% year-over-year in the second quarter of 2014. Spending on search engine advertising also saw an increase of 25% year-over-year, with click-through rates at “an all-time high.”

The price for social ads on Facebook has risen 54% over the last year; the price of cost-per click search ads rose 8% in that time.

The results are presented via an infographic from Kenshoo, based on 400 billion impressions, 4.5 billion clicks and €1.85 billion in advertiser spend through the Kenshoo platform.

Kenshoo infographic

Facebook ad spending increases over 50% [Kenshoo]

“The large growth for Facebook spend demonstrates that advertisers are now increasingly confident about allocating ad budgets to social advertising. Meanwhile search marketing continues to deliver steady returns,” said Justin Thorne, regional marketing director for EMEA at Kenshoo.

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2014 World Cup: Social Media Campaign Round-Up

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament:

Adidas 

Adidas has been crowned as the ‘most talked about‘ brand connected to the 2014 World Cup, generating 1.59 million conversations across Twitter, Facebook, blogs and Tumblr. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing.

“The Dream,” the campaign’s most recognizable video featuring the world’s greatest player, Leonel Messi, earned 36 million views on Youtube (Forbes).

Adidas reported 5.8 million new followers across all of its major social media platforms during the tournament. The brand’s @adidasfootball account – known for its images of the stadiums, locker rooms and tunnels just before the game – became a fan favorite. Adidas also created a Twitter account for Brazuca (@brazuca), the tournament’s official match ball, which was the largest growing account on Twitter during the tournament with 2.98 million followers. The handle also saw 53,000 interactions throughout the World Cup – making it one of the most engaged on Twitter.

Adidas’ “The Dugout,” a series of interactive videos and interviews on YouTube, proved to be popular amongst fans as well, featuring various soccer greats including Brazil’s Kaka and Cafu, and former English soccer player David Beckham.

Adidas concluded its #Allin campaign with a video titled “The Final” in anticipation for the tournament’s championship match between Germany and Argentina. The video has over 18 million views.

Nike 

The Nike soccer twitter account, @nikefootball, received more than 2.3 million followers, and its #RiskEverything campaign, made up of three videos – The Last Game, Winner Stays, and Men in the Arena – mustered up 400 million online views (Women’s Wear Daily).

There have also been 22 million campaign interactions on Facebook including likes, comments and shares, and #RiskEverything has been used 650,000 times on Twitter.

An animated version of Zlatan Ibrahimovic, a Swedish soccer player who appeared on ESPN’s “SportsCenter” throughout the tournament, is also part of the Risk Everything campaign. The #AskZlatan interactive campaign earned over 10.5 million digital views.

Nike also teamed up with Google to create eight different realtime mobile ads in 15 different countries during the World Cup. The ads, which were released on Google’s Display Network, included unique 3D technology that allowed mobile users to rotate their devices to see images at different angles, as well as add different filters and headlines. The eight advertisements generated two million interactions across 200 different countries (Wall Street Journal).

McDonald's Player Escort Program allowed children to walk out onto the field hand-in-hand with the world's greatest players.

McDonald’s Player Escort Program allowed children to walk out onto the field hand-in-hand with the world’s greatest players.

McDonald’s

McDonald’s proved to be very busy during the month-long tournament, campaigning for the World Cup on the field, on mobile devices, and in the restaurant.

On the field, the McDonald’s Player Escort Program  gave 1,408 children, from countries all over the world, the opportunity to walk out onto the field hand-in-hand with players at the beginning of all 64 matches. Each child was sporting red and gold colored jerseys.

Alongside their “Trick-shot” video, which received over 6 million views online, McDonald’s launched their “Gol” campaign. Centered around the campaign was a gaming app that allowed customers to use one of McDonald’s twelve newly designed french-fry boxes as a virtual goal.

McDonald’s also introduced FryFutbol on YouTube, featuring re-enactments of key moments from every match of the tournament — using only french fries.

Volkswagen

Though VW did not receive as much attention as Nike, Adidas and McDonald’s during the 2014 World Cup, their series of realtime “Goooooooolf Celebration Videos” deserve an “A+”- at least in the creativity department.

After each team scored, VW released a video featuring a Golf GTI painted in the team’s colors, jetting across the field. Yet, instead of screaming the highly popular soccer celebration: “Goooaaal”, the announcer hollers out: “Gooooooolf”. Each of the 32 teams participating had nine different variations of the video, which rotated as they scored.

The videos ran alongside live-streamed matches on ESPN.com, as well as on ESPNFC.com and Univision.com (Clickz). The videos were also posted on VW’s twitter account, @VW.

What was your favorite World Cup social media campaign?

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Most-Tweeted Sports Event In History: Germany vs. Brazil

Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not.

During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. The match itself generated 35.6 millions tweets total.

The Germany vs. Brazil match easily broke the previous record (from Super Bowl 2014) of 24.9 million tweets, with a maximum volume of 381,605 tweets per minute. Germany vs. Brazil also beat out the next-most tweeted World Cup game, the Brazil vs. Chile match, which earned 16.4 million tweets (TechCrunch).

Germany’s fifth goal, scored by Sami Khedria in the 29th minute, was the most talked about moment of the game: it provoked 580,166 tweets per minute (yet another new record). Toni Kroos’ pair of goals were not far behind with 497,425 and 508,601 tweets per minute.

GER v. BRA

Germany’s Miroslav Klose was the match’s most mentioned player, after becoming the all-time record goal scorer in World Cup history, with 16.

Though much of the game’s tweets were directed at the action, many saw the embarrassing loss for Brazil as an opportunity to poke fun at the country.

Social media chatter extends far beyond the matches: on Saturday night, Rio’s famous statue of Christ the Redeemer will be lit up in the colors of each of the finalist’s flags (Germany and Argentina) from 7-9 PM. To encourage even more participation, Twitter has created a campaign in which users can vote using #ArmsWideOpen followed by #GER or #ARG. Whichever team receives the most amount of tweets will see their colors will be lit the longest; the results will change in realtime as more fans vote.

For the past month, the World Cup has created quite a buzz around social media, sparking over 300 million tweets and over a billion Facebook interactions. By the end of Sunday’s championship match between Germany and Argentina, signifying the conclusion of the tournament, the 2014 World Cup is expected to be the biggest social media event ever.

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NBA Announces 2014 Social Media Award Winners

This month, NBA Digital held its third annual NBA Social Media Awards, which honors NBA players and teams for their active participation on social media throughout the regular season. The NBA handed out 10 social media awards in 10 categories over 10 days, with the help of fan voting on NBA.com, Facebook and Twitter.

Here are this year’s winners:

Best Vine/Video- Kyrie Irving (Cleveland Cavaliers)

Selfie Award- Jrue Holiday (New Orleans Pelicans)

Best Hashtag- Blake Griffin (Los Angeles Clippers)

LOL Award- Nick Young (Los Angeles Lakers)

“AWW” Award- Klay Thompson (Golden State Warriors)

Best #TBT-  Kendall Marshall (Los Angeles Lakers)

Social Rookie- Mason Plumlee (Brooklyn Nets)

Best Post- Rajon Rondo (Boston Celtics)

Team Social MVP- Houston Rockets

Social MVP- Damian Lillard (Portland Trailblazers)

The NBA Social Media Awards are only a part of the NBA’s social presence, as #NBAGreen, #HoopsForTroops, #KIACommunityAssist and #NBAFit are all campaigns within the NBA’s larger initiative, NBA Cares.

The NBA was also host to the very first “Social Media Night” back in 2013, encouraging fans to socially engage with the Golden State Warriors. Members of the team wore shooting shirts with the team Twitter handle on the front, and their personal handle on the back. Fans were also given the opportunity to participate in an Instagram photo challenge, and send in tweets that could then be displayed on the scoreboard during the game.

Social media has become crucial to professional sports. Not only does it allow fans to track and engage in the action, but it gives athletes and teams a way to communicate directly with fans, furthering their own ‘brand’ and remaining accessible to the general public. So far, the NBA is the only league out of the major four (MLB, NBA, NHL, NFL) to give recognition to teams and athletes for the use of social media.

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Health And Fitness Apps See 62% Increase In Usage In Last Six Months

Usage of health and fitness apps has grown exponentially since 2013. Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase. Such a statistic means that growth in health and fitness apps is 87% faster than the entire mobile app industry.

Health and Fitness apps

One factor that has sparked the growth of health and fitness apps is the fact that more fitness devices and wearable accessories are being sold to help track physical progress. Many of these accessories come compatible with mobile applications, which are then designed to be used on a daily basis.

Over the past two years, there have also been various innovative health and fitness apps integrated with major social networks. One example is MapMyFitness; a fitness app connected with Facebook, where friends can cheer each other on, share and like recent achievements, and challenge each other to fitness competitions. Such integration has inspired other fitness-based social networks including Fitocracy, Daily Mile, and Traineo.

Flurry also reports that much of the growth in the health and fitness category is a result of a new group of consumers called “Fitness Fanatics:” mobile consumers who spend more than three times the average amount of time using health and fitness apps. Fitness Fanatics are 62% females and 38% males, according to Flurry. Digging even deeper, Flurry concluded that Fitness Fanatics are mostly mothers ages 25-54, who are sports fans and live very active lives.

Apple is set to release HealthKit in the fall, a health and fitness app that links to wearable fitness technology.

Apple is set to release HealthKit in the fall, a health and fitness app that links to wearable fitness technology.

With the emergence of Fitness Fanatics, along with increasing interest in tracking physical health, health and fitness apps are expected to become the hot commodity of the wearable technology market. By 2017, around 30% of American consumers will wear a device to track sleep, food, exercise, and heart rate on a daily basis, according to Stephanie Tilenius of Kleiner Perkins Caufield & Byers.

Such expectations prove to be encouraging for Apple and Google, as they get set to release HealthKit and GoogleFit; new apps that link to wearable fitness technology. Since Fitness Fanatics are the ones most regularly using this technology, they are estimated to be the first to adopt these new apps, and the group Apple and Google will focus most of their attention on.

Apple has already begun marketing the various health and fitness apps that can be downloaded as a part of HealthKit and iOS8.

Is it time you begin tracking your health and fitness with your mobile device?

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MyPermissions’ Android App: Is Your Private Information Secure?

The amount of time the average U.S. consumer spends on their mobile device has risen to 2 hrs and 42 minutes per day in 2014, according to Flurry. U.S. consumers have then dedicated 86% (2 hrs and 19 minutes) of that time to their mobile apps; making it essential for people and brands to understand which of those apps are viewing their private information–and to manage that access.

That’s why we paid attention when security technology company MyPermissions announced version 3.0 of their Android app, a mobile application that protects users against unwanted access to their private information. The updated Android app features a new dashboard that shows users which of their mobile apps are accessing personal data, and allows them to either block or approve accessibility.

MyPermissions' new dashboard organizes all apps accessing private information into distinct categories.

MyPermissions’ new dashboard organizes all apps accessing private information into distinct categories.

MyPermissions’ dashboard organizes apps accessing personal information into distinct categories:

  • Apps acting on your behalf
  • Apps that know your location
  • Apps that read inboxes and contacts
  • Apps that use pictures and files
  • Apps that access personal information
  • Apps that access other information

Realtime notifications are sent to users when a new app gains access to their personal data on Facebook, Twitter, Google, LinkedIn, and Dropbox.

With the release, MyPermissions CEO Olivier Amar explained that, “Regardless of whether the app is open and running, closed or has been dormant on a mobile device for years – the app still has the ability to access a wealth of personal data. MyPermissions has updated the Android app to provide privacy protection to mobile users and for the first time enable the mobile user to control which app can access personal data and what type of data they are comfortable with sharing.”

MyPermissions’ Android app can be downloaded for free on Google Play.

How are you managing permissions for all of the apps on your phone?

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