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Hispanics Are Most Likely to Fan Restaurants and Apparel or Computer Retailers

Posted on April 19, 2010 by Tonia Ries | Post a comment
Fan Stats

A recent research report by eMarketer and Morpace found that a Facebook friend referral makes two-thirds of US Facebook users more likely to purchase a product or visit a retailer.  Fan pages are used by 41% of US Facebook users to display their favorite products. 37% of people joined a fan page due to coupons and discounts. [...] Read →

Posted in: Social Media Statistics

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Social networks drive brand participation among women

Posted on January 4, 2010 by Tonia Ries | 3 comments

According to a new edition of the SheSpeaks “Annual Social Media Study,” social networking profile penetration climbed from 58% of Internet users in 2008 to 86% in 2009.  80% of female Internet users said they had become a fan of a product or brand on a social network. In addition, 72% had learned about a new [...] Read →

Posted in: Social Media Statistics

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