Zynga and Pizza Hut are teaming up to offer social good through social gaming. Exclusive in-game items can be purchased for $5 on four popular Zynga games: FarmVille, CityVille, Empire & Allies and The Pioneer Trail. The items help players in-game but also support the World Food Programme in real life. According to Mashable, it’s the first time Zynga has partnered with a brand in this way. Read →
According a recent study by Saatchi & Saatchi, 50% of people online between the ages of 18 and 44 play social games daily. Of these, 54% are men and 46% are women, with the men playing more for competition, and the women out of boredom. The study also revealed social gamers attitudes about in-game brand advertising, social challenges, and gaming incentives. Read →
‘Social gaming exploded in 2010′, according to a report by eMarketer. 53 million US internet users, or 24% of the online audience, played social games such as Zynga’s FarmVille and CityVille at least once a month in 2010. The social gaming audience will continue to grow over the next two years, reaching an expected 68.7 million social [...] Read →
According to Marketing Week, about two out of every five Facebook users play games on the social networking site every month, which means approximately 200 million people globally. Yesterday, Marketing Week reported on a survey by TNS Global that asked 7,500 people across six countries – who are ‘amenable to gaming’ – about their playing [...] Read →
.
|
