To promote its new Flatbread Grilled Chicken sandwich, Wendy’s is engaging consumers with an interactive mobile and social campaign, as well as advertising on Twitter. Customers tweet a photo of the new sandwich to @Wendys with #twEATfor1K and become eligible to win $1,000, with a new drawing each day. Read →
Social media was the driving force behind Krispy Kreme’s launch in India this past Saturday. The doughnut chain worked to drive up likes on Facebook, handing out free boxes of doughnuts at malls and schools and announcing special deals on the social platform. Read →
Last week Taco Bell launched a new campaign, focusing heavily on social media platforms to push new appetizer items. The fast food chain is using a combination of social ads and custom apps on BuzzFeed, Machinima, Facebook, Twitter, Pandora and new mobile navigation app Waze. Read →
Denny’s latest campaign uses QR codes to provide fans with exclusive content from Warner Bros. Pictures upcoming film “The Hobbit.” Before the film’s official release on December 14, Denny’s is promoting new “Hobbit-themed” menu items and enabling mobile users to access exclusive video, online games and other content via QR codes on placemat menus. The brand is targeting a younger demographic with this mobile, social media oriented experience. Read →
Case Study: Tweet for Delivery – How Faasos, a fast food outlet in Pune, India uses Twitter to manage its delivery business. Presented by Shrinath Navghane, Founder, SocialMedia2Go at TWTRCON SF 10 on November 18, 2010. Watch live video from TWTRCON on Justin.tv Read →
TWTRCON SF 2010 will be a one-day total immersion in the case studies, the practical skills and the tools that companies need to stay at the cutting edge of the real-time web. We’ve added a lot of beefy content for the November 18 event (download a PDF of the full agenda here), but the heart [...] Read →
|
