A recent case study from Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Read →
A new survey by market research firm Corporate Insight reveals that Twitter is ahead of Facebook in the financial services sector, and is “the most popular third-party network employed by financial services companies.” Ten months ago, Twitter was used by 57% of the 85 companies surveyed; as of two weeks ago, this number rose to just over two-thirds. Read →
Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →
According to The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, 86% of companies plan to spend more money on social media in 2010, while 13% are planning to keep the same level of budget. 54% of companies say that the biggest barrier to better social media engagement is a [...] Read →
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