Blippar, the augmented reality app that lets you overlay digital information on real-world images, is coming to the U.S. market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. Read →
Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. The case study tracked responses on social media to the TV shows and ads that aired during the shows, revealing that viewers thought of both shows and commercials as “bits of entertainment.” Read →
Back in April, we covered @Msbeervendor, the Seattle Mariners’ SafeCo field vendor that allowed fans to tweet for beer — and have it delivered right to their seat. Now, not surprisingly, there’s an app for that. Mobile app Taap.it will be unveiling a new set of features that enable users to order concessions at sporting events from their smartphones. Read →
.
|
