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Cooking Light’s Social Strategy Pays Off On Mobile, Pinterest

CookingLight.com uses Pinterest to determine social strategy

Time Inc.’s Cooking Light site has seen impressive growth, with social media referrals and mobile playing a big part. Since its launch in February of last year, the mobile site has grown 106%. Social media referrals are now the #2 source of traffic for CookingLight.com, and “the brand has introduced new strategies to ensure these traffic numbers continue to grow.” Read →

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

Farmers are using the drought12 hashtag to share information about growing conditions around the U.S. (Photo via @PioneerHiBred)

With the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S., farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions. In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. Read →

49% of Online Adults Learn About Food on Social Networks

49% of Online Adults Learn About Food Via Social Networks

A new study by The Hartman Group looks at how social media is changing the way we engage with food, including purchasing, preparation and consumption. According to the study, “Social media changes our food behavior” and “indulges our curiosities and provides an avenue for the safe exploration of new restaurants, cuisines and techniques.” Read →

Power to the People: 52% of Consumers Believe They Can Use Social Media to Influence Brands

Consumers Use Social Media to Influence Brands

Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →

50% of U.S. Women are Fans or Followers of Grocery, Health/Beauty, Household Product Brands or Stores

Women talking

iVillage and SheSpeaks have released a joint an report, “Women and the Digital Path to Purchase, based on an online survey of random sample of women from the SheSpeaks panel, fielded in March 31-April 2, 2010, in which 1,581 U.S. women participated.  The research studied the impact of different digital marketing tactics on women’s in-store purchase behavior. Facebook […] Read →

Farmers Sow Seeds of Social Media

Farmers are getting the hang of social media and it’s helping their sales at local farmers markets around the country. If you follow them on Twitter and Facebook, you’ll get early tips on good deals. Take the Chicago area, for example. Dietzler Farms, a favorite of more than a few Chicago chefs, will be offering a […] Read →

Get a Free Bagel With Friendship in Facebook's First Digital Coupon Campaign

Be my friend, get a free bagel! That’s the message Einstein Bros. Bagels is telling potential customers on Facebook, and, at least in visible numbers, it’s paying off. The bagel-and-schmear giveaway started less than three full days ago, and already the bagel chain has increased its Facebook fan count from a measly 4,700 to a […] Read →

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