Ford is experimenting with social media badges, today revealing 44 badges that will “allow fans to identify their interests,” according to Ford’s head of social media, Scott Monty. Known for having a strong social media presence over the past two years, this is Ford’s first time using badges. The hope is that the badges will provide data that can be used to deliver data “as specialized and targeted as possible” on the company’s social site. Read →
A poll by Mashable and Effie Worldwide reveals that 70% of marketers plan to increase their social media budget by more than 10% this year. The primary social media goal for these marketers is to increase Facebook “Likes.” Read →
Keynote: Business in the Fast Lane. How Ford Motor uses social media to manage its reputation and save millions of marketing dollars. Presented by Scott Monty, Head of Social Media, Ford Motor Company, at TWTRCON SF 10 on November 18, 2010. Watch the 2-part video: Part 1. Watch live video from TWTRCON on Justin.tv Read →
Detroit executives are going social in their campaign to hand over their liabilities and failed business model to the state. At the manfully named FastLane Blog, GM CFO Ray Young has posted a YouTube video, admitting mistakes were made in the past, discounting the possibility that mistakes will be made in the future, and thanking [...] Read →