This weekend Toyota came under fire for using LocalResponse to send automated tweets responding to hashtags, in a way that was perceived as spam. Now Walgreens is planning on using the same technology that Toyota used in its campaign to send messages to customers using mobile apps to check in at its stores. Will the Walgreens campaign be more successful? Read →
Audi is running a new promotion on Foursquare, where fans can check into ski resorts to unlock the new ‘Audi Winter Ride’ badge and gain 20% off “anything in the Audi collection.” The campaign is designed to encourage Audi’s presence on Foursquare and engage potential Audi consumers in the right market. Read →
Social media now accounts for 22% of all the time that we spend online. So how did we spend that time in 2011? And how will that change in the next year? The top stories on social media in 2011 include the Arab Spring, Weinergate and social TV… Read →
Photo-sharing app Instagram added an impressive 6 million users in about two months, reaching a total of 15 million users in December 2011. Read more about Instagram and check out the latest social networking stats on the #RLTM Scoreboard. Read →
On December 5, Foursquare revealed that the geo-social platform has now topped 15 million users. Check out Foursquare’s growth vs. other geo-social competitors, and the #RLTM Scoreboard with the latest social networking stats for the week. Read →
Time Out New York has recently integrated with social geo-location platform Foursquare, featuring a new online scoreboard that ranks users – in realtime – by the number of tips they complete at NYC locations on Time Out’s “Best of NYC” list. Read →
This week saw a huge gain in numbers and traffic for Google+, as the social network finally opened up to the public. Read more about Google+, and check out our latest social networking scoreboard. Read →
There’s no question that Virgin America has embraced technology and social media. Referred to as a “snazzy airline” by Mashable, it has a plane named by hashtag (#nerdbird), was the first airline to offer free Wi-Fi fleetwide and outlets near every seat, and has run promotions using social media platforms as diverse as Twitter, Foursquare, Loopt, Groupon and Klout. Read →
A new social media campaign by Walgreens allows the brand’s social ‘fans’ to help provide more than $6 million in flu shot vouchers (about 200,000 vouchers total). The campaign will run on both Facebook and Foursquare, where fans can help donate free flu shot vouchers to their choice out of five national charities. Read →
A new study from the Pew Research Center measures the popularity of social activities among mobile phone and smartphone users, and finds that checking in – through geosocial services such as Foursquare and Gowalla – is the least popular. Read →