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Realtime Networked Audiences: Context + Topic + Timing

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The shift from a broadcast to a networked means of communications is completely changing the dynamics of publishing. Rather than establishing and controlling discrete publishing channels to broadcast to different audiences, content distributors need to learn to engage different audience types within a single “digital space.” In the context of realtime social networks, the only way to ensure your content is reaching and engaging the right audience is to understand the conversation that your target audience is having. Read →

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