Thought marketers were running out of creative ways to use Twitter? BNP Paribas, a French bank, came up with a new Twitter marketing concept — one that appeals to tennis fans in particular. The “Tweet and Shoot” campaign allows Twitter users to control robots that send tennis balls at tennis star Jo-Wilfried Tsonga on the court. Read →
In a study that examined Twitter desktop use in France, comScore discovered that the 55+ demographic accounted for the largest segment of French Twitter users in November 2012, beating out the 15-24 age group at 1.3 million to 1.2 million users, respectively. Read →
French wineries have long been the recognized authority for quality and tradition in the wine industry. But their American competitors are the trailblazers when it comes to using social media to engage customers and market their vintages. According to a December 2011 survey on the use of social media in the U.S. and French wine industries, nearly all U.S. and French wineries have an online presence – but U.S. wineries are much more likely to sell wine online, have a blog, and use social media to engage consumers. Read →
According to a recent report by the Pew Research Center, social networking is growing more rapidly in developing countries than in developed markets, where social network growth has already plateaued. The survey measured increases in the double-digits for social networking in emerging markets such as Russia, Indonesia and Mexico, and found that “people in lower income nations who have online access use social networking at rates that are as high, or higher, than those found in affluent countries.” Read →
A recent comScore study analyzed the use of social networks and blogs via mobile among EU smartphone users. Averaged over three months ending in October 2011, over 45% of EU smartphone users accessed a social networking site or blog. Read →
Smartphone owners around the world are rapidly adopting mobile for internet usage, according to new research from Google and the Mobile Marketing Association (MMA). While PC use for internet access is still prevalent, smartphones are increasingly popular for social networking, online video access, and even making purchases. Read →
An April 2011 study by comScore reveals that European women spend more time on social networks than men do – a finding that remains consistent across all age groups. Young European women ages 15-24 spend the most time on social networks, logging 8.4 hours per month. Read →
The majority of mobile users snap pictures with their phone, according to recent data from comScore. See the breakdown across markets, with Spain in the lead. Read →
Consumer research company TNS has released “Digital Life,” the “world’s largest study into consumers’ digital behaviours and attitudes ever conducted.” It’s based on a September 2010 study of online behaviour and perspectives in 46 countries.* Developing/rapid-growth markets are the most avid users of social networks. The study found that social networking has become a mainstream activity [...] Read →
Social networks around the world 2010 European research and consulting firm InSites Consulting has released a detailed report based on a global study of 2,800 internet users. The full report provides fascinating insights into social networking preferences and behaviors around the world, so we are embedding it above. InSites has a blog post summarizing key [...] Read →
|
