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Developing Countries See Rapid Social Networking Growth

Social Networking Growing Dramatically in Developing Countries

According to a recent report by the Pew Research Center, social networking is growing more rapidly in developing countries than in developed markets, where social network growth has already plateaued. The survey measured increases in the double-digits for social networking in emerging markets such as Russia, Indonesia and Mexico, and found that “people in lower income nations who have online access use social networking at rates that are as high, or higher, than those found in affluent countries.” Read →

Half of US Smartphone Users Access Social Networks Daily via Mobile

Mobile Internet Use Catching Up With PC Internet Use

Smartphone owners around the world are rapidly adopting mobile for internet usage, according to new research from Google and the Mobile Marketing Association (MMA). While PC use for internet access is still prevalent, smartphones are increasingly popular for social networking, online video access, and even making purchases. Read →

European Women Spend More Time On Social Networks Than Men

Young European Women Spend More Time Than Men on Social Networks

An April 2011 study by comScore reveals that European women spend more time on social networks than men do – a finding that remains consistent across all age groups. Young European women ages 15-24 spend the most time on social networks, logging 8.4 hours per month. Read →

Majority of Mobile Users Take Pics With Their Phone

Majority of Mobile Users Take Pics With Phone

The majority of mobile users snap pictures with their phone, according to recent data from comScore. See the breakdown across markets, with Spain in the lead. Read →

Malaysians Are Friendliest, With An Avg. 233 Friends in Social Networks

Malaysian Internet Cafe

Consumer research company TNS has released “Digital Life,” the “world’s largest study into consumers’ digital behaviours and attitudes ever conducted.”  It’s based on a September 2010 study of online behaviour and perspectives in 46 countries.* Developing/rapid-growth markets are the most avid users of social networks. The study found that social networking has become a mainstream activity [...] Read →

940 Million Social Network Users Worldwide

Social networks around the world 2010 European research and consulting firm InSites Consulting has released a detailed report based on a global study of 2,800 internet users. The full report provides fascinating insights into social networking preferences and behaviors around the world, so we are embedding it above. InSites has a blog post summarizing key [...] Read →

Top 5 languages on Twitter are English, Japanese, Portuguese, Malay and Spanish

Paris-based Semiocast has performed a semantic and quantitative study of 2.8 million tweets.  The company found that roughly half the tweets posted on the micro-sharing service are in English, down 25% from last year. The top 5 languages used on Twitter are English, Japanese, Portuguese, Malay and Spanish. Japanese comes in second with 14% of messages, followed by Portuguese [...] Read →

Time Spent On Social Networking Sites Increased 82% In Last Year

Nielsen Dec 2009 Chart

According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites.  Social networks and blogs are the most popular online [...] Read →

'Max the Tampax' Mobile Social Campaign Designed to Connect With Teens

Procter & Gamble has created a mobile social campaign designed to strike down young girls’ prejudices about tampons and educate them about the benefits of its Tampax brand, while leveraging the intimacy of the mobile phone and the adding viral elements to leverage teen girls’ propensity to share. P&G tapped mobile marketing agency Phonevalley and [...] Read →

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