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Operation Smile Raises Money via Social Media

140smiles

Operation Smile launched its 140 Smiles campaign in connection with TWTRCON SF 09 , the first of our Twitter business conferences, to raise enough money to provide 140 smiles, that is, 140 surgeries to repair cleft palates among children. Each surgery costs $240. In this a video at Ragan’s PR Daily, Renee Hamilton, social media strategist, provides […] Read →

Donation by Action: The New Social Media Charity Model

Drew Olanoff was diagnosed with Hodgkin’s Lymphoma in May of 2009. Instead of moping, he launched BlameDrewsCancer.com where on Twitter you could blame his cancer for whatever you like. The hook? By doing so, he promised that he would find a way to raise one dollar for each unique person who blamed his cancer for something. Read →

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