A new study by mobile gaming community MocoSpace looks at virtual goods consumption and engagement by age, through a survey of nearly 500,000 gamers on MocoSpace’s network of 22 million users. While the report confirmed that younger gamers (ages 25-35) spend more time playing social games, it also revealed that older gamers (ages 45 and up) spend significantly more on virtual goods than younger gamers. Read →
An announcement on Wednesday declared that Peanuts Worldwide is now a globally growing digital brand, and will be expanding into mobile gaming, e-books, Facebook and digital apps. This is an effort to “make Peanuts’ relevant to younger fans,” according to Neil Cole, CEO of Iconix Brand Group (owner of 80% of Peanuts Worldwide). Read →
Check out “Mini Maps” – an advergame using social networking and Google Maps – just created by Mini France. A Facebook app that allows you to customise a virtual MINI, and then challenge your Facebook friends to time trials around the world using a Google Maps ‘mash-up.’ Read →
Procter & Gamble has created a mobile social campaign designed to strike down young girls’ prejudices about tampons and educate them about the benefits of its Tampax brand, while leveraging the intimacy of the mobile phone and the adding viral elements to leverage teen girls’ propensity to share. P&G tapped mobile marketing agency Phonevalley and [...] Read →