A new report by Forrester shows that social media and other channels are beginning to drive more website traffic, though search engines are still easily in the lead. Younger generations in particular are more heavily influenced by social networks, online forums, and Twitter as drivers of website traffic, as reported by Marketing Profs. Read →
A new study released by L2 measures how affluent Gen Y consumers use media and how they interact with brands through media. Digital media is easily in the lead, with traditional media channels trailing significantly behind in most areas. If brands want to succeed, they will have to concentrate more on improving their own websites, social [...] Read →
Online fashion game developer roiworld surveyed 600 U.S. teens (age 13 – 17) in April 2010 and found that U.S. teens spend 2 hours a day online. 80% of that time is spent on a social network. Facebook remains the most popular social network among teens: 78% have created a profile and 69% are [...] Read →
According to a new “University of Media” study conducted by Mindshare’s Business Planning group in partnership with Alloy Media + Marketing and Brainjuicer, the average U.S. college kid’s social sphere encompasses 87 email contacts, 146 cell phone contacts and 438 friends on social networks. The study followed 144 students between the ages of 18 and 24, [...] Read →
According to the Pew Internet & American Life Project the percentage of online teens who blog has dropped 14 percentage points in three years, from 28% in 2006 to 14% in 2009. Blogging amongst adults has remained steady, at roughly 10% over the same time period. Behind that number, however, Pew finds that blogging by [...] Read →
Fifty-eight percent of teens say the freedom to use social networking sites at work could influence their future job decisions, according to a recent survey by Junior Achievement Worldwide, an international youth education nonprofit group, and the accounting giant Deloitte Touche Tohmatsu. Conducted in September, the survey polled 1,000 people ages 12 to 17. The survey [...] Read →
According to comScore, the average number of minutes spent on Facebook among 18- to 24-year-olds fell in September for the third consecutive month compared to the same period a year ago. In July 2009, usage fell 3 percent, in August 13 percent and in September 16 percent. Separately, Mindshare surveyed 1,200 consumers about their social-networking [...] Read →
July Comscore figures show that people ages 12-24 are showing disproportionately high usage of Twitter in recent weeks. In July, this group score a 121 index, meaning they were represented among Twitter visitors 21% more than they were represented among total Web users, up significantly form six months ago. Chart and details at Silicon Alley [...] Read →
Participatory Marketing Network research shows only 20% of 18- to-24-year-olds use Twitter (CNet coverage) Read →
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