Social media platforms are used by 66% of the U.S. online adult population. Of those adults, nearly two-thirds say that staying in touch with friends and family is a “major reason” for using these platforms, according to new data from the Pew Internet & American Life Project. Half of them list reconnecting with old friends as a major reason to use Facebook, Twitter, LinkedIn, or other social media networks. Read →
According to a survey by customer interaction consultancy Empathica, men and women use social media differently. Empathica’s survey, which was reported by Robert H. Levy at ChiefMarketer, found that men were more likely than women to be looking for information when interacting with a retail brand on social platforms (36% of men vs 28% of [...] Read →
The Pew Research Center’s Internet & American Life Project has released the first-ever report that exclusively examines Twitter users. The results in this report are based on data from telephone interviews of U.S. adults conducted from November 3-24, 2010. According to the report, 8% of American adult internet users are Twitter users, and 2% say [...] Read →
Kevin at ExactTarget alerted us to this cool visualization of social networking consumption and contribution by gender and age: Read →
Working with Klout and PeopleBrowsr, Brian Solis has analyzed Twitter influence by gender. The top 50,000 most influential people on Twitter closely matched the gender spread of the global Internet population as measured by comScore: 52% males and 48% females, compared to a global 18+ internet population of 54% male and 46% female. Among these [...] Read →
comScore, Inc. has released a global report on women’s online usage titled “Women on the Web: How Women are Shaping the Internet,” which provides an analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. The report found that social networking sites reach a higher percentage of women than [...] Read →
Database marketer NetProspex has analyzed the social media activity of 100,000 NetProspex contacts from the nation’s largest contacts, based on data provided by Rapleaf, to create the NetProspex Social Report, The Social 50 ranking of companies with the most social employees, The Twitter 20 list of companies with most active employees on twitter, a Network Breakdown [...] Read →
According to a new “University of Media” study conducted by Mindshare’s Business Planning group in partnership with Alloy Media + Marketing and Brainjuicer, the average U.S. college kid’s social sphere encompasses 87 email contacts, 146 cell phone contacts and 438 friends on social networks. The study followed 144 students between the ages of 18 and 24, [...] Read →
Pablo Palatnik has published an analysis of Twitter traffic and demographics based on Quantcast data on is blog, PalatnikFactor.com. It shows US traffic to twitter.com peaking at 29.2 m on July 18, and averaging 23.6 m over the 6 months ending December 31. Read →
According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog. BIGresearch’s Simultaneous Media Usage Survey was compiled for the Retail Advertising & Marketing Association, a division of the National Retail [...] Read →