Pablo Palatnik has published an analysis of Twitter traffic and demographics based on Quantcast data on is blog, PalatnikFactor.com. It shows US traffic to twitter.com peaking at 29.2 m on July 18, and averaging 23.6 m over the 6 months ending December 31.
According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog.
BIGresearch’s Simultaneous Media Usage Survey was compiled for the Retail Advertising & Marketing Association, a division of the National Retail Federation. The survey polled 4,206 moms and 22,624 adults 18+, and found that 16.5% of moms use Twitter (vs 15%), 42% use MySpace (vs 34%) and 60% use Facebook (vs 50%).
Moms like to share: 93.6% of mothers regularly or occasionally seek the advice of others before buying a service or product and 97.2% said they give advice to others about those products or services they purchased.
Facebook and The Nielsen Company jointly conducted a survey, fielded January 20 and 21 amongst 50,641 Facebook users ages 13 and older in the U.S., U.K. and Australia, and found that 39% of Facebook users in the U.S., U.K. and Australia have already donated money or goods to the relief efforts following the January 12 earthquake in Haiti – 13% through SMS text-messaging. An additional 21% of users have not yet given to the cause, but plan to do so. This means that, overall, 60% of Facebook users in these markets have donated or plan to donate goods or money. Continue reading
The latest Forrester Research Social Technographics report shows that one in every three online Americans is a “Conversationalist,” someone who updates their status on a social networking site such as Facebook or posts updates on Twitter at least once weekly. Conversationalists are younger than the average adult consumer — 56% female, with household incomes slightly above average and more likely than other social classifications to hold a college degree.
Only about 17% of U.S. adults don’t participate in online social media, and 59% of online consumers participate in social networks about once monthly.
As Facebook reached 350 million users worldwide, its largest single source of growth in December 2009 was still the U.S. Inside Facebook reported that the US gain of more than 4.5 million monthly active Facebook users was the highest number of any country. Because of the large installed base of US Facebook users, it represented a 5% gain, compared with 10% growth in countries such as Indonesia, the Philippines and Malaysia. This puts Facebook’s U.S. monthly active user audience over the 100 million mark. Continue reading
Exhibiting what is now known as “cyberdisinhibition,” Web users are more likely to feel able to meet new people or be empowered to do something they wanted to. New research from Euro RSCG Worldwide finds that more than any other demographic, females ages 25 to 54 are the most likely to let loose online. They are also more likely to “lash out” on the Web when they have something to say about a company or brand. One-fifth of Internet users — including almost one-quarter of men — had done so, according to Euro RSCG Worldwide. Article at MediaPost.
Research by Royal Pingdom confirms that most of the networks that could be considered to be ’social’ in the real sense of the word – Facebook, Twitter, MySpace and Bebo – have a user base that’s 50%+ female. Networks that are arguably much more functional in the sense that you save or tag articles – Reddit and Digg by comparison have more of a male bias. All in all, 53% of users across the 19 sites were female and 47% were male. Details and chart at socialmediatoday.
According to Pew Internet Project’s September 2009 survey data, 19% of Americans tweet or use social networks to gain updates or inform others about what they are doing, up from 11% in 2008. 37% of Internet users ages 18 to 24 use Twitter or another service, up from 19% in December 2008. Internet users who use social network sites such as MySpace, Facebook or LinkedIn are more likely to use Twitter–35% vs. 6% of those who do not use such social network sites . More age, gender, income, education and ethnicity stats at MediaPost.
The Harvard Business School team of Mikolaj Jan Piskorski, associate professor of business strategy, and Bill Heil, a 2009 MBA, are in the midst of mining social network data and shared some early results at Media Tech Summit. Their research showed gender differences in Twitter and Facebook behavior, and geographic differences in US usage of various social media platforms. Details and a link to slides at PaidContent.