According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog. BIGresearch’s Simultaneous Media Usage Survey was compiled for the Retail Advertising & Marketing Association, a division of the National Retail [...] Read →
Facebook and The Nielsen Company jointly conducted a survey, fielded January 20 and 21 amongst 50,641 Facebook users ages 13 and older in the U.S., U.K. and Australia, and found that 39% of Facebook users in the U.S., U.K. and Australia have already donated money or goods to the relief efforts following the January 12 earthquake [...] Read →
The latest Forrester Research Social Technographics report shows that one in every three online Americans is a “Conversationalist,” someone who updates their status on a social networking site such as Facebook or posts updates on Twitter at least once weekly. Conversationalists are younger than the average adult consumer — 56% female, with household incomes slightly above [...] Read →
As Facebook reached 350 million users worldwide, its largest single source of growth in December 2009 was still the U.S. Inside Facebook reported that the US gain of more than 4.5 million monthly active Facebook users was the highest number of any country. Because of the large installed base of US Facebook users, it represented [...] Read →
A fabulous collection of 25 social media infographics, from The World Map of Social Networks to the The Web After Twitter. Very highly recommended and many thanks to Michael Duvall at WebDoctus for compiling these. Link to the full post at WebDoctus here. Read →
Exhibiting what is now known as “cyberdisinhibition,” Web users are more likely to feel able to meet new people or be empowered to do something they wanted to. New research from Euro RSCG Worldwide finds that more than any other demographic, females ages 25 to 54 are the most likely to let loose online. They are [...] Read →
Research by Royal Pingdom confirms the trend. It shows that most of the networks that could be considered to be ’social’ in the real sense of the word – Facebook, Twitter, MySpace and Bebo have a user base that’s 50%+ female. Networks that are arguably much more functional in the sense that you save or [...] Read →
According to Pew Internet Project’s September 2009 survey data, 19% of Americans tweet or use social networks to gain updates or inform others about what they are doing, up from 11% in 2008. 37% of Internet users ages 18 to 24 use Twitter or another service, up from 19% in December 2008. Internet users who [...] Read →
The Harvard Business School team of Mikolaj Jan Piskorski, associate professor of business strategy, and Bill Heil, a 2009 MBA, are in the midst of mining social network data and shared some early results at Media Tech Summit. Their research showed gender differences in Twitter and Facebook behavior, and geographic differences in US usage of various [...] Read →
Women who are core social network users were surveyed in “The Power of Social Networking For Women Research Study” from female-oriented social networking site ShesConnected. Respondents were heavy users of social networks: 59% reported visiting such sites multiple times per day, with a further 14% logging on daily. 83% are on Facebook, 73% on LinkedIn [...] Read →
