A team of researchers led by Humboldt State University Dr. Monica Stephens of Humboldt State University (HSU) have released the results of a year-long study identifying the geographic origins of hate speech on Twitter in the U.S. Using the Google Maps API, the team has overlaid the data with a county-level analysis to show the distribution of hate speech on Twitter across the country via an interactive map. Read →
As of a year ago, only 40% of mobile ad campaigns involved some kind of targeting. Many companies are working to change that ratio–making it easier for advertisers to target mobile consumers based on their demographics, location and previous behavior. Some, like Spotzot, are also offering the opportunity for advertisers to dynamically generate ads that deliver a specific product, offer or location to interested shoppers–in realtime. The company claims that its SpotAds, which officially launched today, are 40% to 70% more effective than traditional mobile ads. In tests the company ran earlier this year with brands such as Macy’s, Wal-Mart, and Best Buy, 4% to 12% of shoppers who clicked on Spotzot’s ads subsequently visited stores. Read →
People want to be found. Among the key findings from this year’s just-released TNS annual Mobile Life study, which explores mobile use among 48,000 people in 58 countries: the majority of people around the world now recognize the value of sharing their location to benefit from a range of services. Access to location-based services is the mobile feature projected to grow the most on a global basis: 62% of those who don’t yet use the location-based services want them. Read →
This weekend Toyota came under fire for using LocalResponse to send automated tweets responding to hashtags, in a way that was perceived as spam. Now Walgreens is planning on using the same technology that Toyota used in its campaign to send messages to customers using mobile apps to check in at its stores. Will the Walgreens campaign be more successful? Read →
Dunkin’ Donuts just launched a new promotion giving their Facebook fans a chance to become the “President of Dunkin’ Nation.” Customers compete by checking in on Foursquare or Facebook Places, and a new “President” will be named each week until September 23. To be eligible, participants must “like” Dunkin’ Donuts Facebook page, and then register their Foursquare or Facebook Places account there. Read →
Already known for his use of Twitter and Facebook, Obama is now adding Foursquare to his social media toolbox. The President will be checking in as he travels through the Midwest on his economic bus tour, and the White House will post tips for followers on the Foursquare page. Users can also check in at the White House or when attending presidential town halls. Read →
Part 5 of our summary of the #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the conference on June 6. The tweets in this post summarize the panel titled “Right Time, Right Place: Getting Customers to Check In,” with RadioShack Social Media Director Adrian D. Parker, Foursquare Product Manager Siobhan Quinn, The Corcoran Group’s Director of Internet Product & Marketing Matthew Shadbolt. The discussion was moderated by Allen & Gerritsen’s Senior Vice President, Digital Incubator Michael Schneider. Read →
A new study released by L2 measures how affluent Gen Y consumers use media and how they interact with brands through media. Digital media is easily in the lead, with traditional media channels trailing significantly behind in most areas. If brands want to succeed, they will have to concentrate more on improving their own websites, social [...] Read →
In November 2010, internet marketing agency R2i surveyed 296 marketing professionals at a mix of B2B and B2C companies about their social media marketing strategies, and found that 36% of respondents had been able to use social media to make a conversion from initial connection to sale, and 25% said they were “getting close” to having [...] Read →
The Pew Research Center’s Internet & American Life project has released its first report on location-based services, based on August and September, 2010 interviews with 3,001 online adults. According to the report, 24% of all online adults now use a status update service such as Twitter, up from 6% in 2008. Of those status update [...] Read →
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