Dunkin’ Donuts just launched a new promotion giving their Facebook fans a chance to become the “President of Dunkin’ Nation.” Customers compete by checking in on Foursquare or Facebook Places, and a new “President” will be named each week until September 23. To be eligible, participants must “like” Dunkin’ Donuts Facebook page, and then register their Foursquare or Facebook Places account there. Read →
Already known for his use of Twitter and Facebook, Obama is now adding Foursquare to his social media toolbox. The President will be checking in as he travels through the Midwest on his economic bus tour, and the White House will post tips for followers on the Foursquare page. Users can also check in at the White House or when attending presidential town halls. Read →
Part 5 of our summary of the #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the conference on June 6. The tweets in this post summarize the panel titled “Right Time, Right Place: Getting Customers to Check In,” with RadioShack Social Media Director Adrian D. Parker, Foursquare Product Manager Siobhan Quinn, The Corcoran Group’s Director of Internet Product & Marketing Matthew Shadbolt. The discussion was moderated by Allen & Gerritsen’s Senior Vice President, Digital Incubator Michael Schneider. Read →
A new study released by L2 measures how affluent Gen Y consumers use media and how they interact with brands through media. Digital media is easily in the lead, with traditional media channels trailing significantly behind in most areas. If brands want to succeed, they will have to concentrate more on improving their own websites, social [...] Read →
In November 2010, internet marketing agency R2i surveyed 296 marketing professionals at a mix of B2B and B2C companies about their social media marketing strategies, and found that 36% of respondents had been able to use social media to make a conversion from initial connection to sale, and 25% said they were “getting close” to having [...] Read →
The Pew Research Center’s Internet & American Life project has released its first report on location-based services, based on August and September, 2010 interviews with 3,001 online adults. According to the report, 24% of all online adults now use a status update service such as Twitter, up from 6% in 2008. Of those status update [...] Read →
In an interview with ClickZ, Shiv Singh, head of digital at PepsiCo, said the beverages company will do more geo-social marketing in the next year, while also premiering a Refresh Everything iPhone app within the next month. The increased focus on mobile is based on the participation from cell phone users that the company has seen [...] Read →
TechCrunch reports that a Loopt promotion Virgin America promotion appears to have been extremely succesful. On Tuesday, August 31, 2010, Virgin America and location network Loopt partnered to offer two-for-one tickets from California to Cancun or Los Cabos. To earn the deal, customers had to check in on Loopt at SFO, LAX, or at one [...] Read →
Foursquare has become a battleground. In this corner, wearing sequined trunks, me. In the other corner Tonia. Tonia enjoys certain natural advantages: She has fine motor skills, meaning that she can check in faster. She actually goes places. When she goes places she remembers to bring her phone. But never fear. Here’s my strategy: Live [...] Read →
Foursquare co-founder Dennis Crowley shared the statistic with his Twitter followers, saying that he’d received an IM from Harry Heymann stating that “@foursquare growth is now 109% in last 30 days.” Read →