Is it worth paying people to like your Facebook page? Evidently a number of advertisers think so, and more examples have been popping up in recent weeks. Christopher Heine of ClickZ found four examples of Facebook advertisers promoting sweepstakes that required entrants to “like” the brand’s Facebook page in order to have a chance of winning the prize. Read →
The Detroit Red Wings recently tried a promotion on Facebook that is this generation’s equivalent of a radio station promotion. After scoring the team’s 500,000th “Like” on Facebook last week, the Red Wings decided to give away tickets to its Stanley Cup second round playoff game via Facebook in a partnership with their communications sponsor AT&T. Read →
JetBlue Airways has 1.6 million followers on Twitter and it must have seemed like every single one one of them was on the streets of New York this past Wednesday when the low-fare airline tweeted about a giveaway of 1,000 free roundtrip tickets anywhere it flies to celebrate its 10th birthday. Besides rushing to the [...] Read →