Which regular TV shows (not special-event shows) garnered the most social media buzz from September through December 2011? Advertising Age partnered with social-media monitoring firm Trendrr to look at the social chatter from America’s top TV shows on both broadcast and cable networks. Read →
Back in January Procter & Gamble Co.’s Secret deodorant launched a new campaign on Facebook, called “Mean Stinks,” meant to combat bullying and to bring attention to the brand. Last month, the campaign expanded to include a publicity tie-in with Amber Riley of “Glee” and an iAd campaign, and has seen impressive results through engagement and brand sales. Read →
A recent study from TVGuide.com reveals the “most social” TV shows from the 2010-2011 season, with NCIS in the lead. TV ratings are no longer about just numbers; now tracking engagement, especially across social channels, is an important measurement for advertisers. Read →
.
|
