A new global study by Weber Shandwick and Forbes Insights asks brand and communications executives about online ‘sociability’ – social media strategy and use – for their brand. Today, 52% of global brand executives see sociability as a contributor to overall brand reputation; in three years, that number is estimated to be 65%. Yet while 93% use at least one social media tool and 87% have a social media strategy in place, only 16% believe their brand’s sociability is currently up to world class standards. Why the disconnect, and what exactly makes a social media strategy world class? Read →