Consumer research company TNS has released “Digital Life,” the “world’s largest study into consumers’ digital behaviours and attitudes ever conducted.” It’s based on a September 2010 study of online behaviour and perspectives in 46 countries.* Developing/rapid-growth markets are the most avid users of social networks. The study found that social networking has become a mainstream activity [...] Read →
comScore, Inc. has released a global report on women’s online usage titled “Women on the Web: How Women are Shaping the Internet,” which provides an analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. The report found that social networking sites reach a higher percentage of women than [...] Read →
Fred Wilson posted a blog post based on an analysis of Comscore stats, looking at US vs Rest Of World traffic for some of the largest web properties. In February 2010, 84% of Google visitors, 78% of Facebook visitors and 72% of Twitter users were from outside of the US.* Read his post here. *Wilson used [...] Read →
Paris-based Semiocast has performed a semantic and quantitative study of 2.8 million tweets. The company found that roughly half the tweets posted on the micro-sharing service are in English, down 25% from last year. The top 5 languages used on Twitter are English, Japanese, Portuguese, Malay and Spanish. Japanese comes in second with 14% of messages, followed by Portuguese [...] Read →
According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. Social networks and blogs are the most popular online [...] Read →
According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. Globally, social networks and blogs are the most popular [...] Read →
Sysomos has updated their analysis of tweets by geography, and has found that the use of Twitter is becoming more widely distributed around the world. The company also found that almost no one is using the geo-location API tool that Twitter launched last August, with only 0.23% of all Tweets tagged with geo-location. Among the most significant [...] Read →
TrendStream, who publishes the Global Web Index, has created a visualization that shows the penetration of different social technologies in major markets around the globe. The research is based on interviews with 32,000 Internet users in 16 countries. Article in Mashable; full chart at Global Web Index. Read →