According to metrics firm Hitwise, visitors coming to print and broadcast media brands from Facebook (usually because of a direct link) are more likely to be return visitors to those media destinations than traffic driven from Google News or other sources. Among the top five print media properties for the week ending March 6, 78% [...] Read →
According to a ReadWriteWeb analysis of Hitwise numbers, Facebook drives 350 times as much traffic to other websites in the “news and media” category (3.5%) as Google Reader does (.01%). However, Facebook, Google News (1.4%). and Google Reader togetheraccount for less than 5% of news sites’ total traffic. The #1, 2 and 3 drivers of traffic to news [...] Read →