Google+ brand pages were introduced on November 7, and within 10 days a majority – 61% – of the top 100 brands worldwide had a presence on Google+. However, so far these top 100 brand pages on Google+ have accrued only 147,000 followers, with the Google+brand page responsible for 65,000 of that total. How does this compare to Facebook, and what is the outlook for brands on Google+? Read →
A recent study by UMass at Dartmouth examined the use of blogs, Twitter and Facebook among the 2011 Fortune 500 companies, revealing that there has been little or no change in the number of companies using corporate blogs, Facebook and Twitter in the last year. Read →
Social media is the fastest-growing source of traffic to online retail sites–but visitors from Facebook or Twitter have a lower conversion rate than those arriving on a shopping site via a search engine, according to a new study released by e-commerce personalization engine RichRelevance. The company analyzed more than 200 million August 2011 shopping sessions on major US retailing sites to understand trends in online shopping behavior, and found that Facebook traffic to online retailers increased 92% from August 2010 to August 2011. Read →
A new study released by BrightEdge reports the amount of traffic that comes from Twitter, Facebook and other social share buttons on websites. The data reveals that sites with a Twitter share button “drove almost 7 times more link mentions on average’ than sites without the share button. Read →
New data from comScore estimates that Google+ has had 20 million unique visitors from launch (June 29) through July 19. The top 5 countries using the network are the US, India (a strong second with 2.8 million unique visitors), Britain, Canada and Germany. The US only accounts for 27% of the Google+ worldwide audience. Read →
New data from comScore’s Video Metrix service reveals that 178 million U.S. Internet users – 85.6% – watched online video content in June 2011, with an average of 16.8 hours per viewer. U.S. internet users engaged in an all-time high of over 6 billion viewing sessions during the month, and viewed over 5 billion online video ads over that time period. Read →
Know why Google+ is different? It’s the first social network actually designed from the ground up to be what it’s going to be. And it has a really big plan. Read →
A recent report from Janrain analyzes the preferred networks for social logins and social sharing among 350,000 websites worldwide using Janrain Engage. Q1 of 2011 marks the first time Facebook has overtaken Google as the most popular choice for social sign-ins since the company started reporting these stats back in January 2010. Read →
Radio Shack was scheduled to end a month-long Foursquare promotion yesterday, but instead has chosen to extend the campaign through June. Why is a major national retail chain so smitten with their Foursquare initiative, and has it produced measurable success? At the Ad Age Digital Conference last week, Radio Shack CMO Lee Applbaum said that Foursquare users at Radio Shack were generally spending 3.5 times more than non-Foursquare users. Read →
According to a new report by Morpace Omnibus, online coupons have become commonplace in the U.S. 94% of consumers are aware that they can download and print coupons from sites online, and more than two-thirds of consumers (67%) have actually done so. Read →