Digital think tank L2, together with researchers from George Washington University and NYU, has released its first annual Digital IQ Index for the Public Sector (PDF), measuring the effectiveness of Web sites, digital marketing, social media, and mobile platform support among 100 different public sector groups. The report includes a ranking of these agencies based [...] Read →
Tweets about activity on Mars, tweets from astronauts, and fighting a cyber attack on Twitter by animal lovers. It’s all part of NASA’s social media efforts. Stephanie Schierholz, NASA’s social media manager, recently sat down with Meghan Keane, US Editor of Econsultancy, to discuss the agency’s digital approach. NASA learned some lessons in the very [...] Read →
According to the Fels Institute of Government at the University of Pennsylvania, half of American municipalities are using social media to communicate with their citizens. The Fels Institute based this estimate on a survey of 79 towns and cities ranging from under 70,000 inhabitants to over one million, which found that 50% of city governments [...] Read →
It’s a big job to try to count some 300 million people one by one, so the U.S. Census Bureau is turning to social media. It has built a presence on Facebook, Twitter, MySpace, YouTube, and Flickr. The Bureua’s YouTube videos include a clip about the Census’s Road Tour that had 1,637 views as of [...] Read →
Typhoon Morakot was the deadliest typhoon to impact Taiwan in recorded history when it struck in August 2009. The lack of a government public communications strategy and media hype of violence exacerbated public concerns and further delayed relief. The Association of Digital Culture, Taiwan stepped in to help out. Read →
This past spring, Santa Cruz, California was facing a $9.2 million deficit. At the same time, the city’s roughly 55,000 citizens were growing increasingly impatient with continued reductions in city services. To help inform residents and tap into community ideas on ways to manage the impending cuts, the city built a website called Santa Cruz [...] Read →
Social media will change how you do business. No matter what industry you’re in, no matter what your job function: we think you need to get ready for the biggest transformational-tidal-wave-of-change to hit the economy so far. It’s about connections between employees, collaboration across a supply chain and empowered customers. It started as a networking [...] Read →