On December 5, Foursquare revealed that the geo-social platform has now topped 15 million users. Check out Foursquare’s growth vs. other geo-social competitors, and the #RLTM Scoreboard with the latest social networking stats for the week. Read →
Digital marketing agency White Horse conducted a survey of 437 US smartphone users (14 and older) from February 16-23, 2011 and concludes that usage of location-based services has not yet reached the “tipping point.” The chief barriers? Privacy fears and lack of clear benefits. Read →
New York City-based Corcoran Group is using location-based applications to build relationships and show off its neighborhood expertise to its real estate clients. On Foursquare, the company has left almost 1,000 tips around New York City, and it has similar initiatives on Gowalla and Foodspotting. Corcoran Director of Interactive Marketing Matthew Shadbolt explains. Read →
Location-based social sharing services like Foursquare and Gowalla have been experiencing rapid growth over the past year, but location-based shopping app shopkick (the ‘Foursquare for shopping’) is just beginning to take hold, with growth from 750,000 users in January 2011 to over 1 million users in March 2011.
eMarketer takes a look at the usage numbers for geolocation services and at the plans of North American retailers to use such services in the next 12-24 months. Read →
TechCrunch reports that Foursquare hit the three million user mark some time in the last few days. The location-based social network reached the 2 million user mark in July. It took a year to reach one million; 3 months to hit 2 million, and 6 weeks to hit 3 million. Foursquare’s co-founder Dennis Crowley recently [...] Read →
To encourage consumers to check in and tweet about their brands, many companies have been promoting special offers such as free appetizers, discounts and even free meals via location-based services such as Foursquare, Gowalla, Loopt, Booyah, and others. Christopher Heine at ClickZ News recently offered his view on what’s working well and what’s not. He’s [...] Read →