On December 5, Foursquare revealed that the geo-social platform has now topped 15 million users. Check out Foursquare’s growth vs. other geo-social competitors, and the #RLTM Scoreboard with the latest social networking stats for the week. Read →
A new study from the Pew Research Center measures the popularity of social activities among mobile phone and smartphone users, and finds that checking in – through geosocial services such as Foursquare and Gowalla – is the least popular. Read →
Youth marketing agency Dubit recently released a study of geolocation awareness and use among UK teens. Just over half (52%) of teens 11-to-18 in the U.K. are aware of geolocation services Foursquare, Facebook Places, Gowalla and SCNVGR. Of those who are aware, the majority (58%) “didn’t see any value” in using these services. Read →
Digital marketing agency White Horse conducted a survey of 437 US smartphone users (14 and older) from February 16-23, 2011 and concludes that usage of location-based services has not yet reached the “tipping point.” The chief barriers? Privacy fears and lack of clear benefits. Read →
Got time to spare before your Virgin America flight? Waiting just got a little more fun if you’re at San Francisco’s brand new Terminal 2, where Virgin America is randomly awarding prizes for check ins on Foursquare and Facebook Places. The campaign began yesterday with the opening of Terminal 2, and features 5 new badges for check ins, prizes, and surprises throughout the terminal. Read →
New York City-based Corcoran Group is using location-based applications to build relationships and show off its neighborhood expertise to its real estate clients. On Foursquare, the company has left almost 1,000 tips around New York City, and it has similar initiatives on Gowalla and Foodspotting. Corcoran Director of Interactive Marketing Matthew Shadbolt explains. Read →
Location-based social sharing services like Foursquare and Gowalla have been experiencing rapid growth over the past year, but location-based shopping app shopkick (the ‘Foursquare for shopping’) is just beginning to take hold, with growth from 750,000 users in January 2011 to over 1 million users in March 2011.
eMarketer takes a look at the usage numbers for geolocation services and at the plans of North American retailers to use such services in the next 12-24 months. Read →
The Pew Research Center’s Internet & American Life project has released its first report on location-based services, based on August and September, 2010 interviews with 3,001 online adults. According to the report, 24% of all online adults now use a status update service such as Twitter, up from 6% in 2008. Of those status update [...] Read →
TechCrunch reports that Foursquare hit the three million user mark some time in the last few days. The location-based social network reached the 2 million user mark in July. It took a year to reach one million; 3 months to hit 2 million, and 6 weeks to hit 3 million. Foursquare’s co-founder Dennis Crowley recently [...] Read →
To encourage consumers to check in and tweet about their brands, many companies have been promoting special offers such as free appetizers, discounts and even free meals via location-based services such as Foursquare, Gowalla, Loopt, Booyah, and others. Christopher Heine at ClickZ News recently offered his view on what’s working well and what’s not. He’s [...] Read →
