Japan’s three largest home-grown social networks – GREE, mixi and DeNA’s Mobage-town – in September 2010 each had between 21 million and 23 million users, and all three have strong mobile offerings, as reported by eMarketer. GREE and Mobage-town have rapidly increased user numbers and engagement by offering hundreds of free and paid social games, [...] Read →
In a comScore study on mobile usage and behaviors, 21% of U.S. users reported using their device to access social networking sites, compared to 17% of Japanese users and 15% of Europeans. Japanese mobile users were most “connected,” with 75% using connected media (browsed, accessed applications or downloaded content) in June, compared to 44% in the [...] Read →
Three-quarters of Japanese social network users access the sites only from their mobile phones, according to a survey conducted last year with almost 4,000 social network users in Japan by Mobile Marketing Data Labo. In Japan, mixi and Mobage-town and Gree are among the most successful social networks. Mixi has a reported 17 million users [...] Read →