This week saw a huge gain in numbers and traffic for Google+, as the social network finally opened up to the public. Read more about Google+, and check out our latest social networking scoreboard. Read →
There’s no question that Virgin America has embraced technology and social media. Referred to as a “snazzy airline” by Mashable, it has a plane named by hashtag (#nerdbird), was the first airline to offer free Wi-Fi fleetwide and outlets near every seat, and has run promotions using social media platforms as diverse as Twitter, Foursquare, Loopt, Groupon and Klout. Read →
Groupon is getting tons of new subscribers, but how many of them are actually buying the daily deals? Out of Groupon’s 115 million subscribers, only 23 million (or approximately 20%) have ever made a purchase. Read →
According to a new report by Morpace Omnibus, online coupons have become commonplace in the U.S. 94% of consumers are aware that they can download and print coupons from sites online, and more than two-thirds of consumers (67%) have actually done so. Read →
PR pro Helena Bouchez recently scored discounted tickets to a Trenton Devils hockey game through Groupon. She followed up with the EHCL hockey team‘s director of Ticket Sales, John Fierko, and reports on the results of the Groupon promotion in an article for Marketing Profs. The bottom line? Fierko credits the Groupon offer of $14 for [...] Read →
