When companies first began using social media to connect with customers, most large corporations viewed it as a marketing tool that needed to be tightly controlled from headquarters. Lately, however, many companies—with retailers leading the way–are beginning to trust their far-flung troops with the power to speak for the brand on social media, including big names like REI, Whole Foods, Radio Shack and more. Read →
Part 8 of our summary of the June 6 #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the event. These tweets capture ideas from the panel titled “CSR and Social Media: The Business Case for Taking a Stand,” with Fenton Senior Vice President Susan McPherson, Yahoo! Director, Business & Human Rights Program Ebele Okobi-Harris, and moderated by Other Than That Founder Cathy Brooks. Special thanks also to Hardee’s Public Relations and Social Media Manager Jenna Petroff, a member of the #RLTM NY audience who agreed to join the panel for an impromptu discussion of her response to the Joplin tornados. Read →
When a killer tornado hit Joplin, Missouri last month, Jenna Petroff found out about it via Twitter. The Public Relations & Social Media Manager for the Hardee’s chain of restaurants had been holed up working in her St. Louis office and was off the grid to avoid interruptions until she logged onto Twitter.
What really caught her attention was a tweet searching for information about a missing young man who worked at a Hardee’s restaurant in Joplin. Seeing that and learning from Twitter and other sources about the destruction, Petroff and others at Hardee leapt into action. Read →
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