Harley Davidson recently launched its “E Pluribus Unum” (“out of many, one”) social media campaign based on “having actual Harley riders show off their own chrome.” The campaign was conceived, developed and executed by Harley Davidson fans and centers around the Twitter hashtag #StereotypicalHarley. Read →
Harley-Davidson is launching a new Facebook app, called “Fan Machine,” that allows fans to submit advertising ideas directly to the company via Facebook. The goal is to provide an outlet for the brand’s “passionate” fans, and also to connect with younger audiences – the company’s average Facebook fan is between 18 and 34. Read →
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